In light of the recent controversy surrounding Thai Ninestar Studios, Cyabra carried out a comprehensive analysis of discussions taking place on X from April 1 to 10, 2025.
The online campaign leveraged emotionally driven narratives related to the company’s decision to end actress Faye’s contract in February 2025.
The investigation focused on 1,427 profiles engaging in discourse about the company, revealing 71% of those profiles were fake accounts.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
Cyabra's analysis, in collaboration with Onclusive, uncovered coordinated inauthentic activity behind several of the World Cup 2026's most viral controversies, from ticket scams to false claims about competing teams.
