Inauthentic Activity in the 2026 Retail Boycott Conversation
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra is Named a Market Shaper in the June 2026 Gartner® Emerging Market Quadrant for Narrative Intelligence – Startup Vendors
Get Free Report
Analyzing social media conversations between December 2025 and January 2026, Cyabra identified coordinated inauthentic campaigns surrounding the U.S. operation in Venezuela and the capture of Nicolás Maduro.
4,036 inauthentic profiles, representing 23.59% of the total profiles analyzed, generated nearly 5,000 posts and comments, and reached over 641 million potential views.
The campaigns manipulated public perception by first normalizing military intervention and then rapidly reframing the capture as an illegal kidnapping to undermine the operation's legitimacy.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
Cyabra's analysis, in collaboration with Onclusive, uncovered coordinated inauthentic activity behind several of the World Cup 2026's most viral controversies, from ticket scams to false claims about competing teams.