Protect Your Brand from Reputational Attacks Before They Go Viral

Cyabra gives comms teams real-time visibility into whether damaging conversations online reflect authentic public sentiment or are being driven by fake accounts and coordinated networks. By separating genuine signal from manufactured noise, teams can respond with speed and confidence rather than reacting to a distorted picture.

Cyabra monitors narratives, hashtags, and conversations around your brand every minute across all major social media platforms. The moment a harmful narrative spikes, early warning alerts fire automatically, with sentiment tracking and trajectory predictions that tell you where the story is heading before it hits the press.

Cyabra is built to handle the full range of modern reputational threats, including product backlash amplified by bot networks, coordinated attacks on executives, hashtag hijacking campaigns, and deepfakes or AI-generated content targeting company leadership. It identifies whether activity is organic or manufactured so teams know exactly what they are dealing with.

Traditional social listening tools measure volume and sentiment. Cyabra goes further by analyzing account authenticity and coordination patterns, revealing not just what is being said but who is saying it and whether the activity is real. That distinction is what allows comms teams to act proportionately rather than overreact to manufactured crises.

Cyabra’s real-time alert system ensures coverage around the clock, notifying teams the moment a harmful narrative emerges – including nights and weekends when attacks are most likely to go undetected. For teams that need deeper analysis, Cyabra’s managed service delivers in-depth analyst reports that translate data into clear recommendations. A SaaS platform and API are also available for teams that want direct access or custom integrations into existing workflows.