Protect Talents & Brands from False Narratives and Fake Virality

Cyabra helps media companies, streaming services, and entertainment brands detect harmful and toxic narratives, fake engagement, and bot-driven backlash - so you can protect your talent, community, and brand trust.

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Built for Media & Entertainment Brands 

PR & Communications

Distinguish between genuine criticism and manufactured outrage - respond with confidence.

Marketing & Social

Validate campaign traction by filtering out fake buzz and bot amplification.

Talent & Reputation Teams

Detect early signs of disinformation targeting public figures or creators.

Data & Analytics

Monitor manipulated and fake engagement and supply decision-makers with real-time data.

"To protect the reputation of a brand, making sure that we understand what is fake and what is real is critical. Now that we've got Cyabra as part of our data stack, we've got new ways to protect our clients from misinformation."

Jonny Bentwood

Cyabra's Brand & Entertainment Council

Our Brand & Entertainment Council provides brands with strategic guidance on navigating online threats and reputational risks.

Under the leadership of CEO and Co-Founder Dan Brahmy, the Council includes:

The Council combines Cyabraโ€™s AI-driven disinformation detection with real-world industry expertise, strengthening efforts to preserve authenticity in media and entertainment. Read more.

Cyabra Delivers the Insights Others Miss

Deepfake Content & AI-Generated Media

Detect manipulated videos, voiceovers, or synthetic content before it damages reputation or intellectual property.

Bot-Driven Virality

Identify when engagement around your talent, titles, or campaigns is being artificially inflated - or is under an attack.

Fake Fans & Sock Puppets

Identify and report fake accounts posing as fan groups or influencers used to shape perception or create false consensus.

Narrative Hijacking

Detect authentic discourse being derailed or reframed by coordinated inauthentic actors.

Leaks & Rumors

Monitor and track false or real leaks, fake news, or fabricated announcements spread across platforms.

Why the Media & Entertainment Industry is a Target

In an industry driven by perception, timing, and public sentiment, disinformation spreads fast and hits hard. From AI-generated trailers to bot-fueled fan wars or celebrity smear campaigns, media and entertainment companies are increasingly targeted by coordinated attacks. False narratives around talent, projects, or platforms can shape box office results, cancel campaigns, or damage hard-earned reputations.

Common threats include:

  • Deepfake videos used to impersonate or attack actors, artists, or executives
  • Fake trailers or promotional content generated by AI
  • Bot-coordinated backlash campaigns around shows, films, or releases
  • Fake influencers manipulating sentiment
  • Inauthentic virality distorting true audience reaction or reach
  • Leaked or fabricated scripts gaining traction online

Why Cyabra?

Real-Time Alerts

Be notified instantly when disinformation, misinformation or other manipulation is detected around your brand, executives, or trending risky topics.

Profile-Level Authenticity

Cyabra analyzes accounts, not just mentions - so you see the who, not just the what.

Precision Narrative Mapping

Visualize how a disinformation campaign starts, spreads, and gains traction - across channels and clusters.

AI-Powered Insights

Multi-language NLP and bot behavior models trained for social and financial threat patterns.

Cyabra Named Innovation Leader by Frost & Sullivan

"By uncovering fake accounts and tracking disinformation waves, Cyabra empowers organizations to protect their brand reputation and ensure the authenticity of online discourse."

Following independent research, Frost & Sullivan recognized Cyabra with the 2025 North American Technology Innovation Leadership Award.

Our Research

‘We Ain’t Buying It’: Holiday Boycott Hits Major Retailers

37% of profiles discussing holiday boycotts are fakeโ€”far above normal levels. As "We Ain't Buying It" targets major retailers, PR teams must distinguish between genuine...

Blog

December 10, 2025

Bot Activity Accelerates the DEI Boycott Against Major Brands

Cyabra's analysis reveals significant inauthentic activity fueling the holiday boycott against Amazon, Target, and Home Depot.

Reports

December 1, 2025

Inside the Online Storm Surrounding the Starbucks Barista Walkout

Cyabra identifies how genuine activism and orchestrated manipulation collided in Starbucksโ€™ digital fallout.

Reports

December 1, 2025

Built for Secure, Compliant Environments

Real-time Alerts
An early warning system that helps you detect and act on emerging threats

Managed Services
In-depth reports by Cyabraโ€™s analysts, translating data into actionable insights

SaaS Platform
Fast onboarding, plug-and-play access for corporate teams

API Access
Custom integrations with existing financial risk systems

Case Studies

  • Cyabra uncovered a surge in calls to boycott Netflix with 24% of the accounts being traced to fake profiles.
  • The inauthentic profiles orchestrated the boycott using hashtags such as #boycottnetflix and #cancelnetflix.
  • The content produced by these fake profiles amassed over 10,000 engagements and potentially reached 19.5 million views.

Learn more

  • Cyabra uncovered 470 profiles negatively discussing Bob Iger, Disney’s CEO.
  • The profiles accused Iger of being involved in child abuse and pedophilia and threatened his life.
  • The content reached over 4,520,000 views, proving to be both a threat to Iger’s safety and a major brand reputation risk for Disney.

Learn more

  • Wonder Woman 1984 (โ€œWW84โ€) was criticized even before it was released. Cyabra uncovered that much of the criticism was driven by fake accounts.
  • Cyabra identified a community of over 25,000 fake profiles that represented a potential threat to Warner Mediaโ€™s brand reputation, and could then be reported and removed.
  • Cyabra also identified the enthusiastic influencers and community leaders, helping Warner Media focus their marketing efforts on the authentic voices.

Learn more

Request a Demo

Learn how Cyabra can protect media & entertainment companies.

Alerts

Sleep easy with real-time 24/7 alerts, proactively informing you of risks and attacks as they occur.

Detect

Identify disinformation, bot networks, stock market manipulations, and other risks across social media.

Protect

Proactively disrupt online threats and uncover fake campaigns, impersonations and deepfakes.