Built For Retail & Consumer Brand Teams
Brand & Marketing
Understand whatโs really driving online buzz - and whether itโs authentic.
Crisis & Comms
Quickly assess if viral backlash is real or fake - and respond accordingly.
Products & CX
Detect false sentiment shifts and prevent them from skewing consumer insights.
Data & Analytics
Monitor manipulated and fake engagement and supply decision-makers with proactive data in real-time.
Cyabra Delivers the Insights Others Miss
Coordinated Backlash Campaigns
Discover when your brand is being targeted by automated, inauthentic attacks designed to incite viral outrage.
Counterfeit Promotion Networks
Identify fake accounts or micro-influencers promoting unauthorized, stolen or fraudulent versions of your products.
Fake Influencers & Synthetic Personas
Flag AI-generated personas or bots posing as lifestyle influencers, brand fans, or critics, and gather evidence to report and request takedown.
Deepfake Ads or CEO Smears
Detect manipulated media content, deepfakes and impersonations before they spread and damage trust in leadership or products.
Why the Retail & Consumer Goods Industry is a Target
Todayโs consumers discover and judge your brand through social media. But what if that narrative is false? From smear campaigns to fake product sales and CEO deepfake videos, bad actors use disinformation to distort brand perception and hijack consumer trust. Fake accounts can damage years of brand equity in hours - especially when amplified through social channels designed for virality.
Common threats include:
- Bot-driven backlash and boycotts campaigns manipulating authentic audience
- Fake campaigns causing negative sentiment spikes during launches, sales, or crises
- Deepfake content targeting brand executives or influencers
- Fake influencers promoting counterfeits
Why Cyabra?
Real-Time Alerts
Profile-Level Authenticity
Precision Narrative Mapping
AI-Powered Insights
Cyabra Named Innovation Leader by Frost & Sullivan
"By uncovering fake accounts and tracking disinformation waves, Cyabra empowers organizations to protect their brand reputation and ensure the authenticity of online discourse."
Following independent research, Frost & Sullivan recognized Cyabra with the 2025 North American Technology Innovation Leadership Award.
Our Research
The Manufactured Outrage Around Swatch
Cyabra identified coordinated inauthentic behavior shaping the online narrative following Swatchโs controversial ad campaign.
Cracker Barrel Backlash Amplified by Fake Profiles
Following Cracker Barrel's logo change, Cyabra uncovered a fake campaign attacking the company's reputation online.
Microsoft Hit by Fake Profile Campaign Over “AI Layoffs”
Cyabra revealed a coordinated disinformation campaign on X surrounding Microsoftโs "AI-driven layoffs", pushed by fake accounts amplifying divisive narratives to damage the companyโs reputation.
Built for Secure, Compliant Environments
Real-time Alerts
An early warning system that helps you detect and act on emerging threats
Managed Services
In-depth reports by Cyabraโs analysts, translating data into actionable insights
SaaS Platform
Fast onboarding, plug-and-play access for corporate teams
API Access
Custom integrations with existing financial risk systems
Case Studies
- Following Cracker Barrel’s logo change, Cyabra uncovered a fake campaign attacking the company’s reputation online.
- Alongside a surge in fake profile activity – 21% of the profiles in the conversation were fake – Cracker Barrelโs stock fell, wiping out $100M in market value.
- Fake profilesโ content reached over 4.4 million potential views, significantly amplifying Cracker Barrelโs crisis, eventually resulting in the company reverting back to the old logo.
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- When American Eagle launched a 2025 campaign featuring Sydney Sweeney with the tagline โSydney Sweeney Has Great Jeans,โ it quickly spiraled into a reputation crisis.
- Inauthentic profiles drove a 4,000% spike in harmful sentiment and generated over 77,000 engagements on TikTok alone.
- Fake profiles positioned themselves in high-visibility comment sections to maximize exposure, creating a disproportionate impact on the overall conversation.
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- Following Target’s DEI rollback, Cyabra discovered 27% of the accounts were inauthentic.
- These profiles generated over 1,000 posts – promoting hashtags such as #EconomicBlackout and #TargetFast.
- Fake content reached more than 3 million users, driving a 764% spike in negative sentiment and contributing to Targetโs $12B market value drop.
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Learn how Cyabra can protect retail & consumer brands.