Brand Reputation

State Farm’s Wildfire Fallout: Misinformation and Mis-management

Misinformation claiming State Farm had prior knowledge of the LA fires caused huge damage to the company's reputation online.

Cyabra at Golin: Understanding What’s Real vs. What’s Fake

Jonny Bentwood, Global President of Data and Analytics at PR agency Golin, explains how Cyabra helps protect clients’ reputations.

Misinformation and Disinformation and their impact on the future of PR and Communication

The Wild World of Disinformation in 2025: 5 Imperatives for Communication Teams

2024 Brand Crisis Round-Up – Part 1

A recap of some of the most significant disinformation-fueled attacks and boycotts against major companies in 2024 - and what we can learn from them: 

2024 Brand Crisis Round-Up – Part 2

A recap of some of the most significant disinformation-fueled attacks and boycotts against major companies in 2024 - and what we can learn from them: part 2