Brand Reputation

Why Social Listening is Important For Companies

Why Social Listening is Important For Companies

Social media has revolutionized the way companies connect with their customers, making it easier than ever to get feedback on their products and services in real time. This instant access…

The Power of Influence: Impact of Social Media Personalities on the World

The Power of Influence: Impact of Social Media Personalities on the World

In today’s digital age, social media personalities wield great power in influencing cultural trends. These influencers, using their massive online followings, have become key players in shaping the discussions about…

How to Manage PR Crises in the Age of Social Media

How to Manage PR Crises in the Age of Social Media

The growth of social media has allowed everyone to share their opinions and thoughts with billions of people around the world in a matter of seconds.  This makes brands and…

Keeping Track Of Your Brand Mentions

Keeping Track Of Your Brand Mentions

The global spread of social media has made it very easy for brands and companies to connect with their customers.  Unfortunately, there are drawbacks to this technological development. The rise…

Under Siege: Why Fake Social Media Accounts are a Threat to Businesses Today

Under Siege: Why Fake Social Media Accounts are a Threat to Businesses Today

Fake profiles are accounts used by threat actors in order to anonymously stir up controversy on various topics, damaging the reputation of large entities such as brands and businesses, and…

Bot Networks Amplify Controversial Voices

Bot Networks Amplify Controversial Voices

Cyabra tracked key influencers on X (Twitter) and uncovered that, on average, 25% of their followers were fake. One thing all those influential figures had in common: they were all…