Brand Reputation

AI bots amplify culture war attacks on major consumer brands

Bot Networks Are Helping Drag Consumer Brands Into the Culture Wars

How Microsoft’s “AI-related Layoffs” Were Weaponized to Spread Disinformation

Cyabra's Investigation revealed a disinformation campaign surrounding Microsoft's "AI-related layoffs", pushing false narratives, AI-generated images and deepfakes that successfully influenced authentic users to call for boycotts.

Who’s Weaponizing Your Community?

Cracker Barrel logo change backlash boosted by sophisticated social media disinformation campaign

How Fake Profiles Amplified Cracker Barrel’s $100M Logo Crisis

Cyabra uncovered that 21% of profiles attacking Cracker Barrel's logo change were fake accounts, generating 4.4M potential views and contributing to a 10.5% stock drop worth $100M in market value.