Brand Reputation

Figures claim 26% of recent Scot independence posts by Iran

Outrage Hijacks Your Brain. Stoicism Can Reclaim It.

American Eagle Sydney Sweeney Backlash Amplified by Fake TikTok Profiles

Research reveals 15% of American Eagle's TikTok campaign critics were fake accounts that generated 77,000+ engagements, turning a normal ad into a PR crisis. Learn how brands can detect and…

Cyabra Launches Brand & Entertainment Council with Industry Leaders to Combat AI-Generated Disinformation

Defending Brands and Executives in the Age of Disinformation

When false narratives can go viral in seconds, the old “first hour” of crisis response is now the first 60 seconds. Cyabra’s From Paralysis to Preparedness event shared expert strategies…

How Fake Profiles Fueled #BoycottAmazon

When Target announced plans to roll back its DEI initiatives, backlash spread like wildfire, with hashtags #BoycottTarget and #CancelTarget dominating the conversation, stock prices dropping, and massive online outrage. Cyabra's…