Brand Reputation

Revealing the Bots Behind Target’s $12B DEI Backlash

Revealing the Bots Behind Target’s $12B DEI Backlash

When Target announced plans to roll back its DEI initiatives, backlash spread like wildfire, with hashtags #BoycottTarget and #CancelTarget dominating the conversation, stock prices dropping, and massive online outrage. Cyabra's…

Disinformation Doesn’t Care About Your Size: Protecting Brand Reputation for SMBs

Disinformation Doesn’t Care About Your Size: Protecting Brand Reputation for SMBs

SMBs face unique challenges when it comes to disinformation threats, which have grown tremendously in recent years. This guide offers practical tips to fight back against those attacks, without needing…

Rage Farming & Reputation Risk: What Brands Need to Know

Rage Farming & Reputation Risk: What Brands Need to Know

Rage farming is a growing challenge for brands and organizations in the digital age. Philippe Borremans, renowned crisis communications expert, shares his extensive experience working with global organizations and crisis…

Manipulated Narratives: Navigating Brand Disinformation Risks

Manipulated Narratives: Navigating Brand Disinformation Risks

Disinformation campaigns are increasingly targeting brands, using fake profiles and coordinated narratives to distort public perception and damage trust. This article outlines how organizations can detect these threats early and…