Research reveals 15% of American Eagle's TikTok campaign critics were fake accounts that generated 77,000+ engagements, turning a normal ad into a PR crisis. Learn how brands can detect and…
When false narratives can go viral in seconds, the old “first hour” of crisis response is now the first 60 seconds. Cyabra’s From Paralysis to Preparedness event shared expert strategies…
When Target announced plans to roll back its DEI initiatives, backlash spread like wildfire, with hashtags #BoycottTarget and #CancelTarget dominating the conversation, stock prices dropping, and massive online outrage. Cyabra's…
Cyabra’s latest research reveals how state-linked inauthentic accounts infiltrated online conversations around Scottish independence, amplifying divisive narratives and reshaping geopolitical perception.
