Cyabra is excited to announce a new partnership with Meltwater, a leading global provider of media, social, and consumer intelligence. This new strategic partnership combines Cyabra’s disinformation detection technology with Meltwater’s social intelligence tools, providing customers with a digital immune system to protect against online threats.
Together, Cyabra and Meltwater will enable customers with a powerful solution to protect brand reputation from online disinformation attacks, manage crises effectively, and enhance the quality of insights on genuine consumer sentiment. This holistic framework complements Meltwater’s existing social intelligence solutions and allows for a deeper understanding of dis- and misinformation amplified by malicious actors through fake accounts. Through this partnership, joint customers of Meltwater and Cyabra will receive real-time alerts about emerging threats in order to improve decision-making and strategic planning.
Fake accounts and misinformation significantly impact brand reputation. Approximately 25% of social media conversations about global brands are influenced by fake accounts, and false information spreads 70% faster than the truth. Cyabra’s and Meltwater’s joint solution enables brands to combat these threats proactively. By providing real-time insights, they help brands identify, track, and monitor harmful disinformation campaigns to protect brand integrity.
“Reputation is one of the most valuable assets for a brand, and many of today’s top brands face online threats, harmful narratives, and mis- and disinformation attacks. Cyabra’s leading technology gives teams advanced tools to be able to detect, manage, and counter harmful narratives in real-time and protect brand reputation, and we’re proud they have chosen to partner with Meltwater to advance this mission,” said Doug Balut, SVP of Global Alliances and Partnerships, Meltwater.
Malicious actors, utilizing bot-network-led orchestrated campaigns, exploit social media to damage brand reputation and consumer trust. Using an advanced AI-powered platform, Cyabra sifts through billions of conversations across social media and other digital platforms to detect fake accounts and false narratives. Cyabra provides organizations with clear insights into the spread of false information, arming customers with the tools and knowledge to make proactive decisions. Supporting over 100 languages, Cyabra offers a comprehensive understanding of online narratives and public sentiment.
“The rise of brand disinformation has created a critical challenge for businesses worldwide,” said Emmanuel Heymann, SVP of Revenue at Cyabra. “By joining forces with Meltwater, we are extending our capabilities to offer a comprehensive solution to a wider audience. Meltwater’s suite of tools, combined with Cyabra’s advanced technology, empowers businesses to identify better and counter online threats. Together, we provide a powerful solution for safeguarding brand reputation and building consumer trust in the digital age.”
By joining forces, Meltwater gains access to a broad range of programs, including access to innovative technologies and exclusive co-marketing opportunities to amplify its brand and accelerate revenue growth. Cyabra gains a crucial ally in the fight against disinformation online, and will be able to support more companies in navigating complex digital threats and fostering resilience.
This collaboration marks a significant advancement in the fight against online disinformation, giving brands actionable insights to protect their reputation and build consumer trust in an era of increasing mis- and disinformation.
If you’re interested in learning more about Cyabra’s advanced disinformation detection tools, contact us.
About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. By analyzing 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact.
Together, Cyabra and Meltwater offer a comprehensive solution to combat the growing challenge of online disinformation.
