AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

What Brands Get Wrong When They React to Online Attacks

What Brands Get Wrong When They React to Online Attacks

When a crisis hits, should brands respond or wait? Cyabra's CEO Dan Brahmy and Orchestra's CEO Jonathan Rosen tackled that question at the Meltwater Summit. This article breaks down their…

Spotify’s Logo Change – Real Backlash, Inauthentic Amplification

Spotify’s Logo Change – Real Backlash, Inauthentic Amplification

When Spotify changed its logo for its 20th anniversary, the internet reacted fast and hard. Most of it was real. But not all of it.