AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

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How Iran Used AI to Fight a War Online

How Iran Used AI to Fight a War Online

Cyabra analyzed coordinated online activity surrounding the ongoing conflict with Iran, uncovering a large-scale influence operation that generated over 145 million views across major social media platforms in under two…