Steak ’n Shake, Cracker Barrel, and the most feared man in fast food
Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.
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Introducing a new way to analyze news at scale: separating verified claims from narrative distortion to understand what’s really being said.
Cyabra analyzed coordinated online activity surrounding the ongoing conflict with Iran, uncovering a large-scale influence operation that generated over 145 million views across major social media platforms in under two…