AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Kate Bush, Chess, and Dojo: Brands Capitalizing on the Netflix Effect

Kate Bush, Chess, and Dojo: Brands Capitalizing on the Netflix Effect

Did you watch Marie Kundo’s show and suddenly felt a desperate need to de-clutter your home? Has watching Tiger King piqued your interest in the safety and health of big…

How the Uvalde School Shooting Changed Public Opinion on Gun Policies

How the Uvalde School Shooting Changed Public Opinion on Gun Policies

On May 24, 2022, 18-year-old Salvador Rolando Ramos entered Robb Elementary school in Uvalde, Texas, armed with a rifle, and killed nineteen students and two teachers. The shocking massacre caused…

Are The Proud Boys Back in Our Lives?

Are The Proud Boys Back in Our Lives?

The American far-right extremist organization has been banned from social media following the January 2021 Capitol insurrection, but they’re still stirring the deep pot of social. The Proud Boys (named…

Fighting Climate Change is Fighting Misinformation

Fighting Climate Change is Fighting Misinformation

Cyabra analyzed online conversations discussing climate change in the month preceding World Nature Conservation Day, and found that the fight against misinformation has become a significant part of the war…

Roe v. Wade: One Decision, Infinite Disinformation

Roe v. Wade: One Decision, Infinite Disinformation

Cyabra’s analysis detected a rise in abortion disinformation on social networks following Roe v. Wade. remarkably, most of it was spread by authentic, pro-choice profiles. “Today the Supreme Court of…

Three Days in Madrid, Two Weeks of Rising Protest: The NATO summit

Three Days in Madrid, Two Weeks of Rising Protest: The NATO summit

Thirty European and North American leaders gathered in June in Madrid for a special summit of NATO (the North Atlantic Treaty Organization). Summits are not part of the yearly NATO…

“The Queasy, Inevitable Johnny Depp Gold Rush Continues Downstream”

“The Queasy, Inevitable Johnny Depp Gold Rush Continues Downstream”

“Elon Musk may never be able to kick bots off Twitter”

“Elon Musk may never be able to kick bots off Twitter”

As Twitter Doubles Down on Its “Less Than 5% Bot Count” Claim, Betting Markets and the Yawning Deal Spread Urge Caution

As Twitter Doubles Down on Its “Less Than 5% Bot Count” Claim, Betting Markets and the Yawning Deal Spread Urge Caution