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AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

A Year Later, Climate Denial & Misinformation Is More Coordinated Than Ever
Nov 20, 2025

A Year Later, Climate Denial & Misinformation Is More Coordinated Than Ever

Cyabra's research shows that climate misinformation surged over the past year, with fake profiles becoming more coordinated and influential. Their engagement nearly doubled, pushing denial narratives deeper into online discourse…

National Security Threat Actors
The 24-Hour Brand Shield: The Life of Modern Brand Management
Nov 12, 2025

The 24-Hour Brand Shield: The Life of Modern Brand Management

This practical playbook equips corporate communications professionals with a systematic daily routine to proactively defend brand reputation against social media threats, including coordinated campaigns, fake accounts, and content manipulation. It provides…

Brand Reputation Stocks Threat Actors
The Digital Bodyguard: How to Protect Personal Reputations From Disinformation
Oct 30, 2025

The Digital Bodyguard: How to Protect Personal Reputations From Disinformation

Based on a Cyabra live event, this practical playbook for executives and teams dives into how to detect, counter, and prevent attacks on personal reputations.

Brand Reputation Stocks Threat Actors
TrustOps: The New Discipline for a World Without Truth
Oct 23, 2025

TrustOps: The New Discipline for a World Without Truth

TrustOps is the new enterprise discipline for combating AI-powered disinformation, transforming “trust” from a value into an operational framework for security, governance, and resilience. Based on Gartner’s World Without Truth.

Brand Reputation National Security Threat Actors
TD Bank Reputation Crisis: A Brand Disinformation Case Study
Oct 16, 2025

TD Bank Reputation Crisis: A Brand Disinformation Case Study

TD Bank’s financial scandal spiraled into a full-scale reputational crisis when coordinated disinformation campaigns amplified public outrage across social media. Cyabra’s analysis uncovered that nearly a quarter of accounts driving…

Brand Reputation Financial Stocks

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