Marketing Trends 2026: What Industry Leaders Predict
Cyabra is Named a Market Shaper in the June 2026 Gartner® Emerging Market Quadrant for Narrative Intelligence – Startup Vendors
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Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.
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37% of profiles discussing holiday boycotts are fake—far above normal levels. As "We Ain't Buying It" targets major retailers, PR teams must distinguish between genuine consumer concerns and manufactured outrage.
Cyabra’s November analysis of the Starbucks barista strike revealed that this major brand crisis spiked sharply leading up to Starbucks' Red Cup Day, with negativity toward the brand intensifying massively,…
Cyabra's research shows that climate misinformation surged over the past year, with fake profiles becoming more coordinated and influential. Their engagement nearly doubled, pushing denial narratives deeper into online discourse…