Rotem Baruchin

Havas Lynx Calls For Pharmas To Fight Health Misinformation

The Digital Bodyguard: How to Protect Personal Reputations From Disinformation

Based on a Cyabra live event, this practical playbook for executives and teams dives into how to detect, counter, and prevent attacks on personal reputations.

TrustOps: The New Discipline for a World Without Truth

TrustOps is the new enterprise discipline for combating AI-powered disinformation, transforming “trust” from a value into an operational framework for security, governance, and resilience. Based on Gartner’s World Without Truth.

TD Bank Reputation Crisis: A Brand Disinformation Case Study

TD Bank’s financial scandal spiraled into a full-scale reputational crisis when coordinated disinformation campaigns amplified public outrage across social media. Cyabra’s analysis uncovered that nearly a quarter of accounts driving…

Bot-generated fake brand outrage is a rising problem—what marketers need to know

Disinformation in the NRW election campaign: A look into the toolbox of opinion manipulation

AI bots amplify culture war attacks on major consumer brands

Bot Networks Are Helping Drag Consumer Brands Into the Culture Wars

Nepal’s Protests: Authentic Voices, Fake Calls for Violence

The September 2025 Nepal protests were an authentic movement led by Gen Z and fueled by long-standing frustrations. But Cyabra’s research uncovered how fake profiles infiltrated the conversation, amplifying violent…

How Microsoft’s “AI-related Layoffs” Were Weaponized to Spread Disinformation

Cyabra's Investigation revealed a disinformation campaign surrounding Microsoft's "AI-related layoffs", pushing false narratives, AI-generated images and deepfakes that successfully influenced authentic users to call for boycotts.