AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Bots Have Scored the Real Goal at the World Cup

Bots Have Scored the Real Goal at the World Cup

Football (or if you’re American, soccer) is the most popular sport in the world. And its premier competition, the World Cup, dominates conversations across all social networks when it is…

Pro-Qatar World Cup social media posts pumped out by ‘bot farm’ in Bangladesh, analysts say

Pro-Qatar World Cup social media posts pumped out by ‘bot farm’ in Bangladesh, analysts say

Mishaps, distrust spur Election Day misinformation

Mishaps, distrust spur Election Day misinformation

A meme about blue pens shows 2020 false claims still warp voting in 2022

A meme about blue pens shows 2020 false claims still warp voting in 2022

Midterms: Real Topics, Fake Trends, Bad Bots

Midterms: Real Topics, Fake Trends, Bad Bots

It’s the last week before the midterms, and the countdown has officially begun. All across the US, citizens will be (or already are) voting for their Congress representatives. The current…

Brace Yourself for Midterms Disinformation

Brace Yourself for Midterms Disinformation

On Tuesday, 8 November 2022, American citizens will be voting in the midterm elections, choosing their Congress representatives.  Midterms usually bring an average lower number of votes compared to the…

Brands, Timezones, and Social Media Management

Brands, Timezones, and Social Media Management

In this new series of articles, our experts at Cyabra will present marketing misconceptions regarding social media management, and show you how to improve your brand’s presence on social media,…

Misinformation Monthly – October 2022 

Misinformation Monthly – October 2022 

Cyabra’s reading list Each month, our experts at Cyabra list all the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation…