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What’s the difference between exposure and engagement, and which of them is more important for your brand? In this series, our experts at Cyabra present you with marketing misconceptions regarding…
What do Balenciaga, Disney, Tom Hanks, and Hillary Clinton all have in common? In the last month, they were all blamed for being part of a conspiracy that keeps snowballing,…
Written by Cyabra’s analyst, Dean Shoshana Every post we’re writing has the potential to be exposed to hundreds of thousands of people. Those people could potentially take action following what…
Everyone loves sweet snacks. But how do consumers feel about the companies that make them? The chocolatey crunch and creamy filling of an Oreo cookie are irresistible to consumers around…
Cyabra’s reading list Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current…
The protests, the distractions, the zero-Covid policy, the vaccinations, and the great Corona comeback: a month of tracking China-related topics on social networks. China has been running a zero-Covid policy…
A new campaign by fashion brand Balenciaga was met with backlash, protest, and to top it all off – a massive wave of disinformation and conspiracy theories. Blamed for being…
Cyabra’s VP of global sales, Assaf Danby, spoke at Improvate Defense and Cyber conference in Sofia, Bulgaria, in October 2022. Assaf discussed Cyabra’s work and the dangers of disinformation and…
