AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Who Protects Your Brand From Fake Profiles?

Who Protects Your Brand From Fake Profiles?

Social media presence is an invaluable asset to every company or brand, no matter how big or small they are.  Keeping track of the public’s sentiment can be extremely valuable,…

Cyabra Ranks #2 in LinkedIn’s Top Startups!

Cyabra Ranks #2 in LinkedIn’s Top Startups!

Cyabra ranks #2 in LinkedIn's Top Startups list, which spotlights 15 emerging companies that are making waves and shaping the future

Why Hijacked Hashtags Are a Threat to Your Brand

Why Hijacked Hashtags Are a Threat to Your Brand

First introduced on Twitter (now known as X), hashtags quickly spread across all major social media platforms, becoming a popular tool for users to explore and interact with content that…

Is Your Brand Under Attack by Bots? Here’s Why It Happens and How to Stop It

Is Your Brand Under Attack by Bots? Here’s Why It Happens and How to Stop It

From tech giants to small businesses, fake profiles present a significant threat to companies across all industries, including retailers, banks, ride-hailing companies, supermarkets, gaming companies, and media streaming services among…

US Elections Disinformation Tracker: Presidential Debate

US Elections Disinformation Tracker: Presidential Debate

Struggling to navigate the flood of fake news, disinformation campaigns, and conspiracy theories surrounding the upcoming US presidential elections? Cyabra has got you covered!

3 Most Common Ways Bots are Used in Social Media Discussions

3 Most Common Ways Bots are Used in Social Media Discussions

We’re all aware of the presence of fake profiles and bots on social media by now. After all, it seems like every week we hear a new story about them…

A Binge Boycott: Netflix Attacked by Election Bots

A Binge Boycott: Netflix Attacked by Election Bots

Streaming giant Netflix is one of many brands being swept into the tidal wave of election disinformation, suffering huge harm to their online reputation. Learn more about the effect fake…