AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Fake Profiles Pump Up Planet Fitness Boycott

Fake Profiles Pump Up Planet Fitness Boycott

Gym chain Planet Fitness found itself facing boycott calls on X for the gym’s handling of transgender rights issues after an incident in the women’s locker room.  Cyabra uncovered that…

Bots Sweep the Supermarket: #BoycottLoblaws

Bots Sweep the Supermarket: #BoycottLoblaws

  When Bots Jam the Checkout Lines Being the largest food retailer in Canada, with over 2,400 stores across the country, Loblaws is not new to PR crises. However, the…

Brand Disinformation: When Bots Attack

Brand Disinformation: When Bots Attack

Here’s a fact: fake profiles are expanding – not only in volume but in impact. While in the past, creating a fake profile required manual labor, now bot networks can…

Loblaws ‘boycott’ snowballs as ‘fake accounts target retailer

Loblaws ‘boycott’ snowballs as ‘fake accounts target retailer

Ex-information warfare and cyber security experts, Cyabra, probed the activity

Bots Sell Illegal Netflix Logins

Bots Sell Illegal Netflix Logins

Despite Netflix dedicating numerous resources to fighting account theft, Cyabra has identified an army of online bots engaged in an illegal campaign to promote sales of unlicensed Netflix accounts.

1 in 4 Profiles in #BoycottWaitrose Is Fake

1 in 4 Profiles in #BoycottWaitrose Is Fake

British supermarket chain Waitrose, with over 300 stores and £7 billion ($8.8bn) in revenue, is going through a significant brand reputation crisis online.  But how much of it is led…

Assassination attempt on Trump is fodder for conspiracy theorists

Assassination attempt on Trump is fodder for conspiracy theorists

Minutes after Trump shooting, misinformation started flying. Here are the facts

Minutes after Trump shooting, misinformation started flying. Here are the facts

Trump shooting shows conspiracy theories not confined to right wing

Trump shooting shows conspiracy theories not confined to right wing