Back
AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

The Starbucks Barista Strike Backlash: Lessons in Brand Protection
Nov 27, 2025

The Starbucks Barista Strike Backlash: Lessons in Brand Protection

Cyabra’s November analysis of the Starbucks barista strike revealed that this major brand crisis spiked sharply leading up to Starbucks' Red Cup Day, with negativity toward the brand intensifying massively,…

Brand Reputation Stocks Threat Actors
A Year Later, Climate Denial & Misinformation Is More Coordinated Than Ever
Nov 20, 2025

A Year Later, Climate Denial & Misinformation Is More Coordinated Than Ever

Cyabra's research shows that climate misinformation surged over the past year, with fake profiles becoming more coordinated and influential. Their engagement nearly doubled, pushing denial narratives deeper into online discourse…

National Security Threat Actors
The 24-Hour Brand Shield: The Life of Modern Brand Management
Nov 12, 2025

The 24-Hour Brand Shield: The Life of Modern Brand Management

This practical playbook equips corporate communications professionals with a systematic daily routine to proactively defend brand reputation against social media threats, including coordinated campaigns, fake accounts, and content manipulation. It provides…

Brand Reputation Stocks Threat Actors

Ready to see Cyabra in action?

GET A DEMO