AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Vaccine Disinformation: Part Three

Vaccine Disinformation: Part Three

Following the global rollout of the COVID-19 vaccine, the world has experienced an alarmingly high level of disinformation campaigns on social media platforms. Bad actors and fake profiles are pushing…

Combatting Disinformation: Why Your Brand Needs to Understand Its Audience

Combatting Disinformation: Why Your Brand Needs to Understand Its Audience

Here’s What Executives Need To Know Before Responding To Consumer Protests

Here’s What Executives Need To Know Before Responding To Consumer Protests

Frigid Texas Weather Is Providing Real-Time Crisis Management Lessons

Frigid Texas Weather Is Providing Real-Time Crisis Management Lessons

Detecting Disinformation as Part of Your PR Strategy

Detecting Disinformation as Part of Your PR Strategy

#BoycottSephora: A Case Study

#BoycottSephora: A Case Study

How a Brand’s Image can be Destroyed in Seconds On January 29, makeup influencer Amanda Ensing shared a sponsored video featuring Sephora products on Instagram. What next transpired was a…

Vaccine Disinformation: Part Two

Vaccine Disinformation: Part Two

In ongoing efforts to protect the public from COVID-19 disinformation, Cyabra continuously analyzes the thousands of conversations taking place across social media regarding COVID-19 vaccines. Following the first report of…

Vaccine Disinformation- What Does it Really Mean?

Vaccine Disinformation- What Does it Really Mean?

Vaccine Disinformation- What Does it Really Mean? As the world begins to deploy COVID-19 vaccinations, the news is flooded with articles about the threat of vaccine disinformation. These articles claim…

Vaccine Disinformation: Part One

Vaccine Disinformation: Part One

With COVID-19 vaccines currently being developed and deployed worldwide, the public now faces its next public health challenge- that of disinformation. In efforts to shed light on some of the…

China tweet that enraged Australia propelled by ‘unusual’ accounts, say experts

China tweet that enraged Australia propelled by ‘unusual’ accounts, say experts