AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Fake Profiles Fueled the Jaguar Backlash

Fake Profiles Fueled the Jaguar Backlash

while analyzing the online backlash around Jaguar, Cyabra uncovered a fake campaign that was part of an orchestrated effort to tarnish the brand's image and reputation

How to Keep Your Brand Safe with Deepfake Monitoring

How to Keep Your Brand Safe with Deepfake Monitoring

Remember when seeing was believing? Those days are rapidly fading into history.  Most people think of deepfakes as videos where someone tries to impersonate another person, but the term actually…

How to Counter Toxic Narratives Surrounding Your Brand

How to Counter Toxic Narratives Surrounding Your Brand

Social media platforms have made it easy for brands and companies to stay connected with their customers. Given the openness of these discussions, it’s natural that some people will have…

Cyabra and Meltwater Partner to Combat Brand Disinformation

Cyabra and Meltwater Partner to Combat Brand Disinformation

Cyabra is excited to announce a new partnership with Meltwater, a leading global provider of media, social, and consumer intelligence. This new strategic partnership combines Cyabra’s disinformation  detection technology with…

How Disinformation Detection Secures Your Brand

How Disinformation Detection Secures Your Brand

“Falsehood flies, and the truth comes limping after it” – Jonathan Swift Disinformation is one of the biggest problems society is facing today. Even though it’s not a new phenomenon,…

US Elections Disinformation Tracker: Countdown to November 5

US Elections Disinformation Tracker: Countdown to November 5

Struggling to navigate the flood of fake news, disinformation campaigns, and conspiracy theories surrounding the upcoming US presidential elections? Cyabra has got you covered!

Digital Reputation Management: Protecting Your Brand from Disinformation

Digital Reputation Management: Protecting Your Brand from Disinformation

“Your brand is what people say about you when you’re not in the room” – Jeff Bezos Reputation is the cornerstone of every brand. It affects everything a company does,…