AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

How pro-Trump bots are sowing division in the Republican Party: Report

How pro-Trump bots are sowing division in the Republican Party: Report

The Rumors That Broke the Bank

The Rumors That Broke the Bank

In March 2023, First Republic Bank started trending, and not in a good way. In the banking sector, reputation is everything. Any financial expert (or any Mary Poppins fan) will…

Misinformation Monthly – April 2023

Misinformation Monthly – April 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation, disinformation, and…

The Fast, the Furious, and the Frustrated: Toyota’s Insider Threat

The Fast, the Furious, and the Frustrated: Toyota’s Insider Threat

Did your company recently commit massive layoffs? You’re not alone. The global economic crisis caused even huge enterprises like Google, Microsoft, and Amazon to resort to cutting down their workforce.…

The Language of Disinformation

The Language of Disinformation

Written by Dan Brahmy, Cyabra’s CEO   When we founded Cyabra in 2018, governments were calling for a solution to identify fake profiles on social media, as well as tools…

165 Profiles and the Bank Ain’t One: BNI Impersonation 

165 Profiles and the Bank Ain’t One: BNI Impersonation 

Bank Negara (BNI) might be “just” the fourth-largest bank in Indonesia, but it has 1,000 branches all over the world, including Tokyo, London, and New York.  Financial services are the…

Massive Twitter Bot Farm Is Heaping Praise on Trump and Trashing DeSantis

Massive Twitter Bot Farm Is Heaping Praise on Trump and Trashing DeSantis

Thousands of pro-Trump bots are attacking DeSantis, Haley

Thousands of pro-Trump bots are attacking DeSantis, Haley

Misinformation Monthly – March 2023

Misinformation Monthly – March 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation, disinformation, and…