AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Integrating Social Media Threats into MSSPs

Integrating Social Media Threats into MSSPs

Managed Security Service Providers (MSSPs) play a critical role in protecting organizations from cybersecurity threats, such as phishing, hackers, data theft, and other security breaches. However, MSSPs are usually very…

Misinformation Monthly – September 2023

Misinformation Monthly – September 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation, disinformation, and…

Mason Greenwood’s Ousting From Man Utd Prompted Rise in Misogynistic Posts on Facebook and X

Mason Greenwood’s Ousting From Man Utd Prompted Rise in Misogynistic Posts on Facebook and X

Companies, Watch Social Media For Event Risks

Companies, Watch Social Media For Event Risks

Any company, especially large corporations, needs to be aware of negative online conversations. This is especially true when these conversations manifest in the physical world as rallies or gatherings. A…

New tool from Cyabra uses AI to crack down on bots, AI-generated spam

New tool from Cyabra uses AI to crack down on bots, AI-generated spam

Fighting AI With AI: Introducing Botbusters.ai

Fighting AI With AI: Introducing Botbusters.ai

The explosion of generative AI has brought many benefits but has also created humanity-changing risks. With the rising use, the anxiety of employees around the world escalated. Marketing teams, content…

CEO? You’ve Got Mail. From Everyone.

CEO? You’ve Got Mail. From Everyone.

The last thing anyone wants is to stumble upon their own personal information posted online. This sentiment is even stronger for individuals who are public figures, journalists, CEOs, politicians, or…

“Depp vs. Heard”: The Trial With the Most Clicks in History That Will Come to Netflix

“Depp vs. Heard”: The Trial With the Most Clicks in History That Will Come to Netflix

Misinformation Monthly – July 2023

Misinformation Monthly – July 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation, disinformation, and…

Using AI To Fight Social Media Lies, Fake Accounts And Bots

Using AI To Fight Social Media Lies, Fake Accounts And Bots