The Israel-Hamas War Reveals How Social Media Sells You the Illusion of Reality
Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.
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Hamas’ assault on Israel is aided by a coordinated influence operations campaign involving tens of thousands of fake profiles. In their efforts to gain worldwide public support, these fake profiles…
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