AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

2024 Brand Crisis Round-Up – Part 1

2024 Brand Crisis Round-Up – Part 1

A recap of some of the most significant disinformation-fueled attacks and boycotts against major companies in 2024 - and what we can learn from them: 

2024 Brand Crisis Round-Up – Part 2

2024 Brand Crisis Round-Up – Part 2

A recap of some of the most significant disinformation-fueled attacks and boycotts against major companies in 2024 - and what we can learn from them: part 2

Misinformation Monthly – December 2024

Misinformation Monthly – December 2024

Each month, our experts at Cyabra list some of the interesting articles, items, essays, and stories they’ve read this month. Come back every month for the current brand disinformation and…

‘Who’s next?’: Misinformation and online threats after US CEO slaying

‘Who’s next?’: Misinformation and online threats after US CEO slaying

Disturbing number of profiles praising Luigi Mangione are fake: analysis

Disturbing number of profiles praising Luigi Mangione are fake: analysis

Bots Promoting Violent Threats Against Healthcare CEOs

Bots Promoting Violent Threats Against Healthcare CEOs

Weeks after the tragic murder of UnitedHealthcare’s CEO, social media discourse continues to rage with misinformation, fake news, and conspiracy theories about the murder, alongside violent threats targeting CEOs of…

Why Your Brand Can’t Afford to Ignore Online Brand Protection Tools

Why Your Brand Can’t Afford to Ignore Online Brand Protection Tools

Every mention of your brand on social media becomes permanently linked to your reputation, whether that mention is true or not. Bad actors, individuals looking to harm your brand through…

How to Detect Fake, False, and Misleading Content Around Your Brand

How to Detect Fake, False, and Misleading Content Around Your Brand

Your brand’s next crisis might not come from a product failure or a PR misstep. Instead, it could emerge from a carefully orchestrated false narrative campaign, spreading across social media…

The Growing Threat of Brand Disinformation

The Growing Threat of Brand Disinformation

In the past few years, we’ve seen devastating effects of disinformation during critical moments – from elections where fake narratives threaten to undermine democracy itself, to the COVID-19 pandemic where…