AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

6 Hours to Narrative Shift: The Battle of Influence in US-Venezuela Operation

6 Hours to Narrative Shift: The Battle of Influence in US-Venezuela Operation

Cyabra uncovered how fake profiles executed a three-phase campaign that reversed public perception of the US-Venezuela operation within just 6 hours, with 23% of profiles identified as inauthentic.

Introducing: Cyabra’s New Conflicting Locations Feature Exposes Deception

Introducing: Cyabra’s New Conflicting Locations Feature Exposes Deception

Introducing: Cyabra's new Conflicting Locations feature, exposing profiles misrepresenting their true geographic origins to manipulate online conversations. By comparing stated locations against actual geolocation data, it reveals coordinated influence operations…

How Nigeria-Based Operators Infiltrated Authentic US Conversations

How Nigeria-Based Operators Infiltrated Authentic US Conversations

Cyabra's investigation revealed a sophisticated Nigeria-based operation where over 2,600 fake accounts successfully infiltrated authentic US social media clusters to manipulate public discourse and engineer a false consensus for foreign…