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AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Introducing: Cyabra’s New Conflicting Locations Feature Exposes Deception
Jan 8, 2026

Introducing: Cyabra’s New Conflicting Locations Feature Exposes Deception

Introducing: Cyabra's new Conflicting Locations feature, exposing profiles misrepresenting their true geographic origins to manipulate online conversations. By comparing stated locations against actual geolocation data, it reveals coordinated influence operations…

Brand Reputation Cyabra News Elections National Security Threat Actors
How Nigeria-Based Operators Infiltrated Authentic US Conversations
Dec 17, 2025

How Nigeria-Based Operators Infiltrated Authentic US Conversations

Cyabra's investigation revealed a sophisticated Nigeria-based operation where over 2,600 fake accounts successfully infiltrated authentic US social media clusters to manipulate public discourse and engineer a false consensus for foreign…

Elections National Security Threat Actors
‘We Ain’t Buying It’: Holiday Boycott Hits Major Retailers
Dec 10, 2025

‘We Ain’t Buying It’: Holiday Boycott Hits Major Retailers

37% of profiles discussing holiday boycotts are fake—far above normal levels. As "We Ain't Buying It" targets major retailers, PR teams must distinguish between genuine consumer concerns and manufactured outrage.

Brand Reputation Stocks Threat Actors

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