AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Musk v. Twitter: Read CNN’s Article on Cyabra’s Analysis

Musk v. Twitter: Read CNN’s Article on Cyabra’s Analysis

CNN recently covered Cyabra’s involvement in the Musk v. Twitter case. The following article addresses Cyabra’s analysis that uncovered the number of inauthentic accounts on Twitter.Read the full article below.…

Flattening the Disinformation Curve – Disinformation for Beginners, Part 4

Flattening the Disinformation Curve – Disinformation for Beginners, Part 4

 By Jessica Grinspoon, Cyabra Team  Why spend time learning about disinformation? As information, facts, rumors, and fears disperse, it becomes difficult to discern what is true from what is not.…

Misinformation played a huge role in Brazil’s 2018 election. Will this time be the same?

Misinformation played a huge role in Brazil’s 2018 election. Will this time be the same?

Are You Being Manipulated? Disinformation for Beginners, Part 3

Are You Being Manipulated? Disinformation for Beginners, Part 3

 By Jessica Grinspoon, Cyabra Team  The media is saturated with falsehoods that prey on the internet’s ability to reach broad audiences. It has become a megaphone for actors to carry…

Is Anybody Excited About FIFA 23?

Is Anybody Excited About FIFA 23?

The 23rd game in a long, popular series was surprisingly met with huge negative sentiment online. But was it really such a surprise? Not to those familiar with the game…

A Bot for Every Voter: Elections in Latvia

A Bot for Every Voter: Elections in Latvia

The small Baltic country of Latvia is heading for elections.  Again.  The election for the Saeima, the Latvian parliament, is set for 1 October 2022. Since Latvia declared independence from…

Who is Manipulating the Media? Disinformation for Beginners, Part 2

Who is Manipulating the Media? Disinformation for Beginners, Part 2

 By Jessica Grinspoon, Cyabra Team  As we’ve previously learned in the first part of this series, disinformation is information that is false and deliberately spread to inflict harm. In today’s digital…

Information Types: What is the difference? – Disinformation for Beginners, part 1

Information Types: What is the difference? – Disinformation for Beginners, part 1

 By Jessica Grinspoon, Cyabra Team  The digital era and rise of social media necessitate a responsibility to familiarize ourselves with the factors involved in information warfare. This four-part series is…

Sanna Marin and the Fiasco That Didn’t Happen

Sanna Marin and the Fiasco That Didn’t Happen

Reporters and news anchors might have expected social media to criticize the Finnish prime minister for drinking and partying on camera. Instead, social debates supported Marin, demonstrating the ever-expanding distance…

Misinformation Monthly – September 2022 

Misinformation Monthly – September 2022 

Cyabra’s reading list Each month, our experts at Cyabra list all the interesting articles, essays and stories they’ve read this month. Come back every month for the current misinformation and…