AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Cyabra Achieves SOC 2 Compliance

Cyabra Achieves SOC 2 Compliance

SOC 2 is a voluntary compliance standard for technology companies with cloud-based products, which specifies how an organization should manage customer data. The compliance guidelines set by the AICPA (American…

Frost & Sullivan Recognizes Cyabra for Technology Innovation

Frost & Sullivan Recognizes Cyabra for Technology Innovation

Frost & Sullivan recently analyzed the social media intelligence (SOCMINT) market and, based on its findings, recognizes Cyabra with the 2025 North American Technology Innovation Leadership Award.

Analyzing Fake Profiles’ Impact on Romania’s Election Crisis

Analyzing Fake Profiles’ Impact on Romania’s Election Crisis

Following the annulment of Romania’s election, Cyabra analyzed online conversations and uncovered an orchestrated fake campaign aimed to manipulate Romania's public discourse.

How a Fortune 500 Brand Stopped a Disinformation Crisis

How a Fortune 500 Brand Stopped a Disinformation Crisis

A blockbuster launch spiraled into chaos – viral hashtags, fake claims, and mass backlash. Cyabra revealed 76% came from fake profiles – helping the corporate comms team turn it all…