The Devil Wears Balenciaga: Brands vs. Conspiracy Theories
A new campaign by fashion brand Balenciaga was met with backlash, protest, and to top it all off – a massive wave of disinformation and conspiracy theories. Blamed for being…
Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.
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A new campaign by fashion brand Balenciaga was met with backlash, protest, and to top it all off – a massive wave of disinformation and conspiracy theories. Blamed for being…
Cyabra’s VP of global sales, Assaf Danby, spoke at Improvate Defense and Cyber conference in Sofia, Bulgaria, in October 2022. Assaf discussed Cyabra’s work and the dangers of disinformation and…
Cyabra’s reading list Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current…
Football (or if you’re American, soccer) is the most popular sport in the world. And its premier competition, the World Cup, dominates conversations across all social networks when it is…