AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

The Devil Wears Balenciaga: Brands vs. Conspiracy Theories

The Devil Wears Balenciaga: Brands vs. Conspiracy Theories

A new campaign by fashion brand Balenciaga was met with backlash, protest, and to top it all off – a massive wave of disinformation and conspiracy theories. Blamed for being…

Latvia, Ukraine, and the Challenges of Disinformation – a Talk From Cyabra

Latvia, Ukraine, and the Challenges of Disinformation – a Talk From Cyabra

Cyabra’s VP of global sales, Assaf Danby, spoke at Improvate Defense and Cyber conference in Sofia, Bulgaria, in October 2022. Assaf discussed Cyabra’s work and the dangers of disinformation and…

“We need a platform to authenticate what is being said online”

“We need a platform to authenticate what is being said online”

Bots Have Scored the Real Goal at the World Cup

Bots Have Scored the Real Goal at the World Cup

Football (or if you’re American, soccer) is the most popular sport in the world. And its premier competition, the World Cup, dominates conversations across all social networks when it is…

Pro-Qatar World Cup social media posts pumped out by ‘bot farm’ in Bangladesh, analysts say

Pro-Qatar World Cup social media posts pumped out by ‘bot farm’ in Bangladesh, analysts say

Mishaps, distrust spur Election Day misinformation

Mishaps, distrust spur Election Day misinformation

A meme about blue pens shows 2020 false claims still warp voting in 2022

A meme about blue pens shows 2020 false claims still warp voting in 2022