AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Rip Curl Caught in a Vortex of Fake Profiles

Rip Curl Caught in a Vortex of Fake Profiles

International surf sportswear brand Rip Curl is under attack on social media after featuring a transgender surfer in its latest women’s campaign.  But the massively trending hashtag #BoycottRipCurl, which reached…

#BoycottWoolworths Enhanced by Fake Profiles

#BoycottWoolworths Enhanced by Fake Profiles

Woolworths Supermarkets, AKA “Woolies”, is Australia’s biggest supermarket chain, sometimes referred to as “the Aussie Walmart”. Founded in 1924, Woolworths holds a market share of 33% as of 2019.  Woolworths’…

Artificial Intelligence is the No. 1 Investment

Artificial Intelligence is the No. 1 Investment

Phone-y Business: Imposter CEO Risks T-Mobile

Phone-y Business: Imposter CEO Risks T-Mobile

Let’s talk about impersonations online, and more importantly, about the connection between impersonations and brand reputation: in the past year, Cyabra has witnessed a steady rise in fake profiles causing…

Former Secretary of State Mike Pompeo Joins Cyabra’s Board

Former Secretary of State Mike Pompeo Joins Cyabra’s Board

Cyabra is thrilled to announce the appointment of 70th Secretary of State Mike Pompeo to its Board of Directors. As a prominent figure in the international political arena and previous…

Unveiling Online Threats to Individuals

Unveiling Online Threats to Individuals

High-profile individuals in important roles across companies and organizations are frequently subject to risks emerging from the online world. You don’t have to be Elon Musk or Mark Zuckerberg to…

Misinformation Monthly – January 2024

Misinformation Monthly – January 2024

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation, disinformation, and…

“The first AI war”: Israel is trying to fight the lies created by Artificial Intelligence

“The first AI war”: Israel is trying to fight the lies created by Artificial Intelligence