AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

It’s Not About The Flag: Brands Attacked For Rainbow Washing

It’s Not About The Flag: Brands Attacked For Rainbow Washing

If you live in any major western city during June, aka Pride Month, you’re probably well accustomed to the mass of rainbow flags flapping in the wind on every window,…

“We really are trying to make the world a more transparent and genuine place”

“We really are trying to make the world a more transparent and genuine place”

Musk’s Questions About Twitter Bot Problem Spur Race for Answer

Musk’s Questions About Twitter Bot Problem Spur Race for Answer

Joe Rogan Weighs In on Johnny Depp, Amber Heard Bot Claims

Joe Rogan Weighs In on Johnny Depp, Amber Heard Bot Claims

What’s Really Driving the Memeing of the Johnny Depp–Amber Heard Trial?

What’s Really Driving the Memeing of the Johnny Depp–Amber Heard Trial?

Johnny Depp v. Amber Heard: Nearly 11% of Twitter accounts participating in discourse are fake

Johnny Depp v. Amber Heard: Nearly 11% of Twitter accounts participating in discourse are fake

How brands can be at the forefront of the fight against misinformation online

How brands can be at the forefront of the fight against misinformation online

YouTube creators are pivoting their videos to Depp v. Heard content and raking in millions of views

YouTube creators are pivoting their videos to Depp v. Heard content and raking in millions of views