AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

How to Manage PR Crises in the Age of Social Media

How to Manage PR Crises in the Age of Social Media

The growth of social media has allowed everyone to share their opinions and thoughts with billions of people around the world in a matter of seconds.  This makes brands and…

The Questions Lingering Around the Death of Iran’s President

The Questions Lingering Around the Death of Iran’s President

Pushed by fake profiles, a conspiracy theory surrounded the death of Irani President Raisi.

Keeping Track Of Your Brand Mentions

Keeping Track Of Your Brand Mentions

The global spread of social media has made it very easy for brands and companies to connect with their customers.  Unfortunately, there are drawbacks to this technological development. The rise…

Fake US election-related accounts proliferating on X

Fake US election-related accounts proliferating on X

Analysis shows that newly detected fake accounts had increased up to tenfold during March and April.

Under Siege: Why Fake Social Media Accounts are a Threat to Businesses Today

Under Siege: Why Fake Social Media Accounts are a Threat to Businesses Today

Fake profiles are accounts used by threat actors in order to anonymously stir up controversy on various topics, damaging the reputation of large entities such as brands and businesses, and…

Russia and China ‘manipulating UK public opinion’

Russia and China ‘manipulating UK public opinion’

Senior Government figures fear polarising online narratives about Israel-Hamas conflict being spread using fake social media accounts

Are bots trying to undermine Donald Trump?

Are bots trying to undermine Donald Trump?

GZERO, with Cyabra’s help, investigated whether bots are influencing online debates about Donald Trump, and if a significant propaganda campaign is involved.

Threat Actors: What They Are and How to Protect Your Brand

Threat Actors: What They Are and How to Protect Your Brand

The rise and rapid spread of the internet has seamlessly connected the digital and the physical world. The near-instant flow of information has tremendously helped humanity and changed the world…

Cyabra Featured on NBC News

Cyabra Featured on NBC News

Watch our feature on NBC News, highlighting Cyabra’s research on the Israel-Iran conflict, disinformation, and fake accounts.

Bot Networks Amplify Controversial Voices

Bot Networks Amplify Controversial Voices

Cyabra tracked key influencers on X (Twitter) and uncovered that, on average, 25% of their followers were fake. One thing all those influential figures had in common: they were all…