AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Just How Easy Is It to Create a Fake Profile?

Just How Easy Is It to Create a Fake Profile?

With social media becoming an integral part of our lives, nearly everyone now has accounts on multiple platforms. As we scroll for hours on end, we’re constantly flooded with countless…

Why We Fall for Fake News: The Psychological Factors at Play

Why We Fall for Fake News: The Psychological Factors at Play

A study done in 2018 by MIT found that false news stories are 70% more likely to be retweeted on X than true stories, and reach their first 1,500 views…

How Media Literacy Can Be Taught to Combat Disinformation

How Media Literacy Can Be Taught to Combat Disinformation

In the 2024 Global Risks Report published by the World Economic Forum, the spread of disinformation and misinformation was identified as one of the most significant global risks the world…

Fake Profiles Grill Burger King Online

Fake Profiles Grill Burger King Online

Cyabra’s latest deep dive into #BoycottBurgerKing reveals that nearly 40% of the profiles pushing the negativity are fake! The online boycott was massively amplified by these bots, tarnishing BK’s reputation…

From Memes to Real World Consequences: The Dark Side of Deepfakes

From Memes to Real World Consequences: The Dark Side of Deepfakes

If you’ve ever seen a video of Tom Cruise doing outlandish things on TikTok, or Morgan Freeman narrating a random person’s Instagram story, the odds are it’s a deepfake.  This…

Narrative Intelligence: The Number One Tool Against Disinformation

Narrative Intelligence: The Number One Tool Against Disinformation

Narratives are more than just stories; they are powerful tools that shape public perception and influence behavior.  A narrative can be created by anyone – from marketing agencies devising clever…

Bots Bash Team Fortress 2 In-Game and On Social

Bots Bash Team Fortress 2 In-Game and On Social

Cyabra uncovered fake profiles discussing the game Team Fortress 2. Ironically, the movement, which used hashtags #SaveTF2 and #FixTF2 formed because gamers expressed their discontent with the vast amount of…

5 Triggers for Online Attacks Against Brands

5 Triggers for Online Attacks Against Brands

Brands and companies are the number one target of malicious actors’ attacks on social media. In a way, they are easy prey because they have a large following and impact…