AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Chinese Disinformation Campaign

Chinese Disinformation Campaign

Background With a long history of diplomatic tension between China and Australia, relations in the first half of 2020 significantly deteriorated. In April 2020, Australian Prime Minister Scott Morrison called…

Fake news spread on social media does real harm to our divided society | Opinion

Fake news spread on social media does real harm to our divided society | Opinion

By Scott Mortman, Senior Advisor at Cyabra When President Trump announced on social media that he had been diagnosed positive for the coronavirus, a huge number of people on social-media…

From Israel to the U.S., Deepfake Videos Are Becoming a Major Threat to Democracy

From Israel to the U.S., Deepfake Videos Are Becoming a Major Threat to Democracy

Israeli Military Vets Declare War on Deepfake Technology and Disinformation

Israeli Military Vets Declare War on Deepfake Technology and Disinformation

Cyabra identifies sources of disinformation and protects global brands

Cyabra identifies sources of disinformation and protects global brands

Cyabra Launches New Era In Fight Against Disinformation And Deepfakes

Cyabra Launches New Era In Fight Against Disinformation And Deepfakes

Deepfake used to attack activist couple shows new disinformation frontier

Deepfake used to attack activist couple shows new disinformation frontier

The technology that could save us from deepfake videos

The technology that could save us from deepfake videos