AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Misinformation Monthly – April 2024

Misinformation Monthly – April 2024

Each month, our experts at Cyabra list some of the interesting articles, items, essays, and stories they’ve read this month. Come back every month for the current brand disinformation and…

Cyabra exposes disinformation campaign on X targeting Intel’s stock price

Cyabra exposes disinformation campaign on X targeting Intel’s stock price

Hair Care Brands Tangled Up in Fake News

Hair Care Brands Tangled Up in Fake News

The “No Shampoo” trend, also known as the “No-Poo Movement”, has caught social media like wildfire. Despite repeated warnings from experts regarding this trend, which involves washing hair with nothing…

Tyson Foods Grilled by Bots Amid Boycott

Tyson Foods Grilled by Bots Amid Boycott

Processing the Backlash Tyson Foods, a prominent figure in the food industry, is a leading provider of meat and poultry products, both in the US and globally. In mid-March, Tyson…

Misinformation Monthly – March 2024

Misinformation Monthly – March 2024

Each month, our experts at Cyabra list some of the interesting articles, items, essays, and stories they’ve read this month. Come back every month for the current misinformation, disinformation, and…

Cyabra is One of Wired’s Top 100 Startups

Cyabra is One of Wired’s Top 100 Startups

Cyabra is honored to have been selected as one of Wired magazine‘s top 100 startups. Each year, Wired magazine compiles a list of the hottest startups in Europe and other…

Bots Amplify the Gmail Sunset Hoax

Bots Amplify the Gmail Sunset Hoax

At the end of February, a viral tweet and image of an email from Google claiming that “Gmail will officially be sunsetted” started trending on X (Twitter), leading to a…

A Bumpy Road: Bots Attack Autonomous Car Waymo

A Bumpy Road: Bots Attack Autonomous Car Waymo

Google’s self-driving car company, Waymo, has recently encountered a series of collision incidents that have raised safety concerns and led to a product recall.  Criticism towards Waymo has erupted on…