International surf sportswear brand Rip Curl is under attack on social media after featuring a transgender surfer in its latest women’s campaign. But the massively trending hashtag #BoycottRipCurl, which reached…
Woolworths Supermarkets, AKA “Woolies”, is Australia’s biggest supermarket chain, sometimes referred to as “the Aussie Walmart”. Founded in 1924, Woolworths holds a market share of 33% as of 2019. Woolworths’…
Let’s talk about impersonations online, and more importantly, about the connection between impersonations and brand reputation: in the past year, Cyabra has witnessed a steady rise in fake profiles causing…
Cyabra is thrilled to announce the appointment of 70th Secretary of State Mike Pompeo to its Board of Directors. As a prominent figure in the international political arena and previous…
High-profile individuals in important roles across companies and organizations are frequently subject to risks emerging from the online world. You don’t have to be Elon Musk or Mark Zuckerberg to…
Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation, disinformation, and…
#BoycottZara isn’t a classic tale of PR fiasco and crisis management. It may seem like one. But what it is, in fact, is a case of coordinated influence operations campaign:…
McDonald’s is one of the most impersonated brands online. McDonald’s Impersonations didn’t start in 2023. A 2017’s imposter account fooled not only the entirety of Twitter, but also McDonald’s themselves.…
In 2023, Facebook is still the most popular social network online, with 3.030 billion monthly active users. its massive user base has always made it a fertile ground for bad…
