The Midterm elections ignited political messaging both nationally and at the local level. Analysis of tweets commenting on the national race, and tweets on the race between Rafael Warnock and Hershel Walker in Georgia, found inauthentic activity was higher in the local race (6-9%) than nationally (1-3%), and amplified negative commentary about both candidates
Cyabra’s final assessment of inauthentic activity across five 2026 US midterm races on X, Facebook and Instagram, with findings and a look ahead to 2028.
Cyabra’s analysis of six competitive 2026 midterm races found coordinated inauthentic activity in every race, concentrated in candidates’ replies sections.
Sony's decision to phase out physical PlayStation discs activated a pre-organized movement, attracted coordinated inauthentic amplification, and generated over 100 million views before the brand had responded.
