Brokerage firms are one of the few broad classes of organizations that have yet to prioritize social media strategies, but a swift change is expected after the financial services industry watched as everyday investors gathered online to surge GameStop’s stock. The conversations that originated within online communities and rapidly spread across nearly all social media platforms revealed a glaring gap in strategy or preparedness for monitoring among financial services organizations, resulting in confusion for advisors and frustration for their clients. As the dust settles from the GameStop saga, the reality of social media’s impact is left in its wake.
Social narratives can have a lasting effect on brands and organizations, and the financial services category is not immune to the conversations taking place online. Consider how Barstool Sports founder Dave Portnoy recently launched an exchange-traded fund (ETF) that uses artificial intelligence to determine what stocks to trade based on online chatter. Further solidifying social media’s role in the market, it’s no longer viable for financial institutions to ignore social media or the conversations happening there. Cyabra’s technology works to dive deeper, below the surface of online dialogue, to give clients in the financial sector invaluable data and analysis to make smarter decisions for their firms, and their clients.
Monitoring Social is Only Step One:
It’s not enough to simply identify these conversations happening online, but to dig deeper to uncover how these narratives are progressing and changing as it relates to an advisor’s book of business. Once you understand the conversation, advisors need to identify exactly how far the content has traveled, and which accounts of influence are giving additional attention and reach to the narrative. Cyabra’s platform will uncover the true reach of these narratives, while identifying fake accounts or bad actors further fueling content reach. Before decisions can be made, financial teams need an accurate picture of the conversation taking place.
Real-Time Analysis, Backed by Accurate Data is Key:
As you find the narratives online and its reach, Cyabra allows teams to stay ahead of trends, provide client counsel, and make changes to a portfolio as needed. By monitoring ticker symbols and client holdings across all social media platforms, in addition to identifying conversations that could impact market fluctuations, the real time analysis and data will give advisors the ability to stay ahead of the curve.
As social media continues to evolve and grow, businesses need to be ready to react to the conversations happening. Financial institutions can no longer ignore social media when managing their clients’ portfolios. With the right tools in hand, advisors can make smarter decisions that drive better business outcomes.
To learn more about Cyabra’s offerings for those in the financial services industry, or to request a demo of the technology, reach out to us here: https://cyabra.com/contact/
