Dec 10, 2025
‘We Ain’t Buying It’: Holiday Boycott Hits Major Retailers
37% of profiles discussing holiday boycotts are fake—far above normal levels. As "We Ain't Buying It" targets major retailers, PR teams must distinguish between genuine consumer concerns and manufactured outrage.
Nov 27, 2025
The Starbucks Barista Strike Backlash: Lessons in Brand Protection
Cyabra’s November analysis of the Starbucks barista strike revealed that this major brand crisis spiked sharply leading up to Starbucks' Red Cup Day, with negativity toward the brand intensifying massively,…
Nov 20, 2025
A Year Later, Climate Denial & Misinformation Is More Coordinated Than Ever
Cyabra's research shows that climate misinformation surged over the past year, with fake profiles becoming more coordinated and influential. Their engagement nearly doubled, pushing denial narratives deeper into online discourse…