Brand Reputation

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Is Anybody Excited About FIFA 23?

The 23rd game in a long, popular series was surprisingly met with huge negative sentiment online. But was it really such a surprise? Not to...

Real Madrid player leaping to head the ball amid Paris Saint-Germain defenders in an EA Sports FIFA 23 match

Rotem Baruchin

September 26, 2022

Kate Bush, Chess, and Dojo: Brands Capitalizing on the Netflix Effect

Did you watch Marie Kundo’s show and suddenly felt a desperate need to de-clutter your home? Has watching Tiger King piqued your interest in the...

Illustration of social media content flowing into a funnel with the Netflix logo, turning into revenue; portraits above the funnel depict a female singer, a chess prodigy character, and three martial artists, while cartoon marketers collect coins and promote online

Rotem Baruchin

August 31, 2022

It’s Not About The Flag: Brands Attacked For Rainbow Washing

If you live in any major western city during June, aka Pride Month, you’re probably well accustomed to the mass of rainbow flags flapping in...

Hundred-dollar bills flying across vertical rainbow stripes, representing corporate profit motives behind Pride-themed marketing

Rotem Baruchin

June 29, 2022