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Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

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‘We Ain’t Buying It’: Holiday Boycott Hits Major Retailers

‘We Ain’t Buying It’: Holiday Boycott Hits Major Retailers

37% of profiles discussing holiday boycotts are fake—far above normal levels. As "We Ain't Buying It" targets major retailers, PR teams must distinguish between genuine consumer concerns and manufactured outrage.

The Starbucks Barista Strike Backlash: Lessons in Brand Protection

The Starbucks Barista Strike Backlash: Lessons in Brand Protection

Cyabra’s November analysis of the Starbucks barista strike revealed that this major brand crisis spiked sharply leading up to Starbucks' Red Cup Day, with negativity toward the brand intensifying massively,…

The 24-Hour Brand Shield: The Life of Modern Brand Management

The 24-Hour Brand Shield: The Life of Modern Brand Management

This practical playbook equips corporate communications professionals with a systematic daily routine to proactively defend brand reputation against social media threats, including coordinated campaigns, fake accounts, and content manipulation. It provides…

The Digital Bodyguard: How to Protect Personal Reputations From Disinformation

The Digital Bodyguard: How to Protect Personal Reputations From Disinformation

Based on a Cyabra live event, this practical playbook for executives and teams dives into how to detect, counter, and prevent attacks on personal reputations.

TD Bank Reputation Crisis: A Brand Disinformation Case Study

TD Bank Reputation Crisis: A Brand Disinformation Case Study

TD Bank’s financial scandal spiraled into a full-scale reputational crisis when coordinated disinformation campaigns amplified public outrage across social media. Cyabra’s analysis uncovered that nearly a quarter of accounts driving…

How Microsoft’s “AI-related Layoffs” Were Weaponized to Spread Disinformation

How Microsoft’s “AI-related Layoffs” Were Weaponized to Spread Disinformation

Cyabra's Investigation revealed a disinformation campaign surrounding Microsoft's "AI-related layoffs", pushing false narratives, AI-generated images and deepfakes that successfully influenced authentic users to call for boycotts.

How Fake Profiles Amplified Cracker Barrel’s $100M Logo Crisis

How Fake Profiles Amplified Cracker Barrel’s $100M Logo Crisis

Cyabra uncovered that 21% of profiles attacking Cracker Barrel's logo change were fake accounts, generating 4.4M potential views and contributing to a 10.5% stock drop worth $100M in market value.

American Eagle Sydney Sweeney Backlash Amplified by Fake TikTok Profiles

American Eagle Sydney Sweeney Backlash Amplified by Fake TikTok Profiles

Research reveals 15% of American Eagle's TikTok campaign critics were fake accounts that generated 77,000+ engagements, turning a normal ad into a PR crisis. Learn how brands can detect and…