Cyabra Launches Deepfake Detection

Reports

Access Cyabra's reports for detailed insights on digital threats, social trends, and strategies for effective online engagement and security!

EA Sports and FIFA 23

August 18, 2022

Analysis of #boycottFIFA23 and negative sentiment regarding the upcoming game FIFA 23.

Real Madrid player leaps to head the ball against PSG defenders in a crowded stadium during an in-game moment from FIFA 22

#Brand Reputation

Netflix Brand Analysis

August 18, 2022

A study of Netflixโ€™s social media image, including sentiment and comparative analysis.

World map displaying density of social media conversations about Netflix, purple circles indicating volume across different countries on a purple gradient background

#Brand Reputation

The Netflix Effect

August 18, 2022

A study of social trends that followed the most successful Netflix shows.

Illustration of influencers and marketers guiding social-media buzz through a Netflix-branded funnel on a monitor, converting it into coins to depict revenue impact

#Brand Reputation

Shell Social Media Analysis

August 2, 2022

Competitor analysis for Shell and its main rivals, and analysis of results.

Table showing Shell scoring 8 overall, outperforming BP 2, Chevron 5 and Exxon Mobil 2 in price, service and online presence ratings

#Brand Reputation

Aldi Social Media Analysis

August 2, 2022

Analysis of online content regarding Aldi and its competitors by inauthentic accounts.

Colored gauge depicting Aldiโ€™s social media sentiment from positive green to negative red, needle pointing toward negative red zone

#Brand Reputation

US Healthcare

August 2, 2022

Inauthentic profiles are amplifying negative social media commentary regarding American healthcare.

Bubble chart of online sentiment about US healthcare from August 17 to 25 2022, showing conversation spikes and annotation of the announcement that the US government will no longer pay for Covid-19 vaccines and treatments

#National Security

Prime Minister Sanna Marin – Research Analysis

August 1, 2022

Analyzing the tone of online discourse surrounding Prime Minister Sanna Marin.

World map displaying purple bubbles labeled with counts of social media accounts per region, showing highest concentration in Europe (1.1k) and notable clusters in North America, Asia, and Australia

#National Security

Climate Change

July 18, 2022

Authentic users are spreading disinformation about the climate change โ€œhoaxโ€.

Illustration of a man using a laptop while social media icons and phrases like โ€œ#Fakeโ€ and โ€œHoax!โ€ float above, next to a flaming Earth and rising thermometer representing climate change skepticism online

#National Security

Citibank

July 2, 2022

Inauthentic users create one-third of negative content regarding Citibank, primarily on Facebook.

Citibank logo on a white card overlapping a red and blue stylized credit card against a purple gradient background

#Brand Reputation

CNN Social Media Analysis

July 2, 2022

An analysis of inauthentic accounts leading conversations about CNN on social media.

World map showing purple circle clusters with numbers indicating distribution of social media accounts related to CNN across global regions

#Brand Reputation

Abortion Misinformation on Social Media

July 2, 2022

Identifying harmful disinformation following The Supreme Courtโ€™s overturning of Roe v Wade.

Three TikTok posts promoting unproven herbal abortion methods: a pregnant person recommends pennyroyal and mugwort tea, a text slide lists multiple herbs such as mugwort, fleabane, cotton root bark and tansy, and another user in a car endorses black cohosh

#National Security

Pride Month and Rainbowashing

June 18, 2022

Consumer rage grows as brands celebrate Pride Month while supporting anti-LGBTQ politicians.

US dollar bills scattering across rainbow flag stripes, symbolizing brands profiting from Pride Month

#Brand Reputation

The NATO Summit

June 18, 2022

Inauthentic users spreading disinformation created a negative trend toward NATO

#National Security

Robb Elementary School Shooting

June 2, 2022

An analysis of increased discourse surrounding gun reform, following the Uvalde shooting.

#National Security

Ecuador Protests

June 2, 2022

Inauthentic users on Twitter shared negative and harmful content against Ecuadorian protesters.

Network visualization showing five clusters of social-media accounts discussing Ecuador protests, represented as red circles filled with smaller nodes and blue connecting lines

#National Security

Boycott Similac

May 2, 2022

Authenticity analysis of the profiles spreading negative Twitter conversation on Similac.

Tweet from Robert Reich stating that 89% of the U.S. baby formula market is dominated by four companies, warning that high concentration magnifies supply shocks like the Similac recall and urging stronger antitrust enforcement against Abbott

#National Security

The effect of the pullout from Russia on the online discourse toward brands

March 2, 2022

An investigation into Twitter conversations surrounding five brands' business decisions with Russia.

Collage of March 3โ€“4 Twitter replies urging LVMH to suspend operations in Russia and criticizing the brand for downplaying the invasion

#Brand Reputation, National Security

China Coup 2022

February 2, 2022

Fake news of supposed coup in China spread on Twitter and TikTok.

Side-by-side screenshots of a tweet and a Facebook post spreading rumors about a military coup in China, shown on a purple gradient background

#National Security