AI, Disinformation & Brand Reputation:
David Bar-Aharon at PR News' Online Workshop

David Bar-Aharon, Cyabra’s Global Director of Private Sector, joined PR News’ online workshop “AI and Reputation Online” to share expert insights on protecting brands in the age of AI-driven threats.

From deepfakes to disinformation, David explored the risks – and the tools – that today’s comms professionals need to safeguard brand perception in an evolving digital landscape.

Watch David’s session: “Brand Perception, Disinformation and Deepfakes”

While AI tools can enhance creativity, they can also be a potential threat to human authorship and content. Plus, deepfakes, misinformation and disinformation have the potential to influence brands’ reputations to a detrimental effect. PR pros will learn ways to protect organizations’ reputations as well as how to proactively identify brand AI threats emanating from social media.