Cyabra Launches Deepfake Detection

Reports

Access Cyabra's reports for detailed insights on digital threats, social trends, and strategies for effective online engagement and security!

Social Risk Analysis – Smithfield Foods

March 1, 2023

Online profiles spread extremist content against Smithfield Foods prior to protests.

Tweet from Raven Deerbrook thanking Andy Greenberg and Wired, urging the USDA to stop Smithfield Foods from hiding animal cruelty in gas chambers, with hashtags StopGasChambers, SmithfieldGasChambers, USDA, and a quoted tweet describing pigs being asphyxiated in CO2 chambers

#Brand Reputation

Insider Threats – Amazon

February 1, 2023

Uncovering prior Amazon employees sharing content attempting to harm the brand’s reputation

Two tweets with usernames blurred where self-identified Amazon workers describe being bullied and fired, criticizing the company’s high turnover, low concern for lower-level staff, and taxing work conditions

#Brand Reputation

Insider Threats – Toyota

February 1, 2023

Discovery of former Toyota employee sharing harmful content to the brand's reputation.

Tweet by a former Toyota Group employee alleging the company treats workers like disposable parts and positions itself in right-to-work states to keep union membership low, posted on Feb 22 2023

#Brand Reputation

Impersonation and Phishing – KuCoin

February 1, 2023

Uncovering fake accounts impersonating KuCoin’s brand, and halting the hidden agenda.

Fake Twitter account impersonating KuCoin’s CEO displays a phishing link alongside a Chrome red warning page that labels the destination site as deceptive

#Brand Reputation

Engagements Vs. Exposure – 5 PR Misconceptions

January 16, 2023

An analysis of common PR Misconceptions on social media.

Tweet from LEGO Star Wars Skywalker Saga countdown account reading '37 days till LEGO Star Wars the Skywalker Saga releases', accompanied by metrics of 1,362 engagements, 11,496,905 exposure, and 8,368 followers on a purple gradient background

#Brand Reputation

Social Media Analysis – Epstein Island

December 16, 2022

Effects of the discussion of Epstein’s Island on social media are analyzed.

Tweet alleging child predators from Epstein Island remain free, with hashtags about crimes against humanity, Epstein Island, and client list, above a partially visible list titled 'Epstein’s Island Visitors'

#Brand Reputation

Balenciaga – Misinformation Analysis

December 1, 2022

Analyzing the online conversation regarding Balenciaga’s latest campaign and reputation.

Bar chart illustrating daily social media sentiment toward Balenciaga between 18 Nov and 1 Dec 2022, with small positive peaks early on and steep negative values exceeding −50 percent beginning 22 Nov

#Brand Reputation

Mondelēz

November 18, 2022

An analysis of snack foods company Mondelēz, including sentiment and comparative analysis.

Table comparing consumer sentiment for Mondelez, Nestle, Coca-Cola, and Mars Wrigley across product, price, service, and marketing, using green, orange, and red owl icons to signify positive, neutral, and negative reactions

#Brand Reputation

Social Media Analysis – “Died Suddenly”

November 16, 2022

Cyabra found inauthentic accounts negatively discussing Netflix’s “Died Suddenly” on Twitter.

Tweet claims miscarriage spike is abnormal with hashtag DiedSuddenly, accompanied by a red bar chart showing a dramatic increase at the far right

#Brand Reputation, National Security

Midterms 2022 Overview

October 2, 2022

Analysis shows inauthentic users prevalent for Democrat and Republican supporting Twitter accounts.

Map showing 2022 U.S. Senate races with Democratic-held states in blue and Republican-held states in red, next to panels listing national and Georgia-specific social media scan topics and hashtags

#Elections

PR Misconceptions – Posting Times

October 2, 2022

Individual brand analysis of customers’ social activity identifies optimum times for posting.

Side-by-side heat maps comparing the best engagement times on Twitter and Facebook, with darker blue blocks showing peak activity across different hours and days

#Brand Reputation

The China-Taiwan Crisis

September 18, 2022

Following Pelosi’s visit to Taiwan, Cyabra uncovered massive numbers of fake profiles.

Data visualization of social media sentiment clusters about the China-Taiwan crisis, three peach circles with mostly red dots displayed on a purple gradient background

#National Security

China Coup – Social Media Analysis

September 1, 2022

Analysis of social networks spreading news of a false coup in China.

Area chart comparing TikTok, Twitter and Facebook posts about a rumored China coup from September 18–24, 2022, with Twitter soaring to nearly 8,000 mentions on September 24 while the other platforms show modest increases

#National Security

EA Sports and FIFA 23

August 18, 2022

Analysis of #boycottFIFA23 and negative sentiment regarding the upcoming game FIFA 23.

Real Madrid player leaps to head the ball against PSG defenders in a crowded stadium during an in-game moment from FIFA 22

#Brand Reputation

Netflix Brand Analysis

August 18, 2022

A study of Netflix’s social media image, including sentiment and comparative analysis.

World map displaying density of social media conversations about Netflix, purple circles indicating volume across different countries on a purple gradient background

#Brand Reputation

The Netflix Effect

August 18, 2022

A study of social trends that followed the most successful Netflix shows.

Illustration of influencers and marketers guiding social-media buzz through a Netflix-branded funnel on a monitor, converting it into coins to depict revenue impact

#Brand Reputation

Shell Social Media Analysis

August 2, 2022

Competitor analysis for Shell and its main rivals, and analysis of results.

Table showing Shell scoring 8 overall, outperforming BP 2, Chevron 5 and Exxon Mobil 2 in price, service and online presence ratings

#Brand Reputation

Aldi Social Media Analysis

August 2, 2022

Analysis of online content regarding Aldi and its competitors by inauthentic accounts.

Colored gauge depicting Aldi’s social media sentiment from positive green to negative red, needle pointing toward negative red zone

#Brand Reputation