Reports

Access Cyabra's reports for detailed insights on digital threats, social trends, and strategies for effective online engagement and security!

Brand Reputation – Starbucks

April 1, 2023

Analysis of negative sentiment towards Starbucks and its potential to harm.

#Brand Reputation

Phishing and Fake Campaigns – E-Trading Companies

April 1, 2023

Uncovering profiles targeting customers of financial service companies, and potential harm done.

Two nearly identical phishing tweets from supposed hacker accounts offering help with hacked trading or crypto-wallet accounts, shown side by side on a purple gradient background with repeated branded hashtags highlighted

#Brand Reputation

Phishing and Fake Campaigns – eToro

April 1, 2023

Analysis of profiles using eToro’s name to harm consumers by stealing information.

Two side-by-side tweets from look-alike hacker accounts offering to fix hacked or lost financial wallets, each tweet accompanied by a hooded hacker image and hashtags including #eToro

#Brand Reputation

Impersonation and Phishing – Bank Negara Indonesia

March 30, 2023

An analysis of fake profiles impersonating Bank Negara's customer service pages.

#Brand Reputation

Ticketmaster Impersonations

March 21, 2023

An analysis of fake profiles impersonating Ticketmaster customer service pages.

Three Facebook cover photo updates from a Ticketmaster UK Customer Service page displaying a navy background with prominent gold text reading VIP

#Brand Reputation

Online Reputation – First Republic Bank

March 1, 2023

Inauthentic users spreading disinformation created a negative trend toward First Republic Bank.

Bar chart of First Republic Bank social media sentiment from March 10–17 2023 showing daily negative percentages of –20%, –24%, –30%, –28%, –37%, –11%, –15%, and –13%

#Brand Reputation

Social Risk Analysis – Smithfield Foods

March 1, 2023

Online profiles spread extremist content against Smithfield Foods prior to protests.

Tweet from Raven Deerbrook thanking Andy Greenberg and Wired, urging the USDA to stop Smithfield Foods from hiding animal cruelty in gas chambers, with hashtags StopGasChambers, SmithfieldGasChambers, USDA, and a quoted tweet describing pigs being asphyxiated in CO2 chambers

#Brand Reputation

Insider Threats – Amazon

February 1, 2023

Uncovering prior Amazon employees sharing content attempting to harm the brand’s reputation

Two tweets with usernames blurred where self-identified Amazon workers describe being bullied and fired, criticizing the company’s high turnover, low concern for lower-level staff, and taxing work conditions

#Brand Reputation

Insider Threats – Toyota

February 1, 2023

Discovery of former Toyota employee sharing harmful content to the brand's reputation.

Tweet by a former Toyota Group employee alleging the company treats workers like disposable parts and positions itself in right-to-work states to keep union membership low, posted on Feb 22 2023

#Brand Reputation

Impersonation and Phishing – KuCoin

February 1, 2023

Uncovering fake accounts impersonating KuCoin’s brand, and halting the hidden agenda.

Fake Twitter account impersonating KuCoin’s CEO displays a phishing link alongside a Chrome red warning page that labels the destination site as deceptive

#Brand Reputation

Engagements Vs. Exposure – 5 PR Misconceptions

January 16, 2023

An analysis of common PR Misconceptions on social media.

Tweet from LEGO Star Wars Skywalker Saga countdown account reading '37 days till LEGO Star Wars the Skywalker Saga releases', accompanied by metrics of 1,362 engagements, 11,496,905 exposure, and 8,368 followers on a purple gradient background

#Brand Reputation

Social Media Analysis – Epstein Island

December 16, 2022

Effects of the discussion of Epstein’s Island on social media are analyzed.

Tweet alleging child predators from Epstein Island remain free, with hashtags about crimes against humanity, Epstein Island, and client list, above a partially visible list titled 'Epstein’s Island Visitors'

#Brand Reputation

Balenciaga – Misinformation Analysis

December 1, 2022

Analyzing the online conversation regarding Balenciaga’s latest campaign and reputation.

Bar chart illustrating daily social media sentiment toward Balenciaga between 18 Nov and 1 Dec 2022, with small positive peaks early on and steep negative values exceeding −50 percent beginning 22 Nov

#Brand Reputation

Mondelēz

November 18, 2022

An analysis of snack foods company Mondelēz, including sentiment and comparative analysis.

Table comparing consumer sentiment for Mondelez, Nestle, Coca-Cola, and Mars Wrigley across product, price, service, and marketing, using green, orange, and red owl icons to signify positive, neutral, and negative reactions

#Brand Reputation

Social Media Analysis – “Died Suddenly”

November 16, 2022

Cyabra found inauthentic accounts negatively discussing Netflix’s “Died Suddenly” on Twitter.

Tweet claims miscarriage spike is abnormal with hashtag DiedSuddenly, accompanied by a red bar chart showing a dramatic increase at the far right

#Brand Reputation, National Security

Midterms 2022 Overview

October 2, 2022

Analysis shows inauthentic users prevalent for Democrat and Republican supporting Twitter accounts.

Map showing 2022 U.S. Senate races with Democratic-held states in blue and Republican-held states in red, next to panels listing national and Georgia-specific social media scan topics and hashtags

#Elections

PR Misconceptions – Posting Times

October 2, 2022

Individual brand analysis of customers’ social activity identifies optimum times for posting.

Side-by-side heat maps comparing the best engagement times on Twitter and Facebook, with darker blue blocks showing peak activity across different hours and days

#Brand Reputation

The China-Taiwan Crisis

September 18, 2022

Following Pelosi’s visit to Taiwan, Cyabra uncovered massive numbers of fake profiles.

Data visualization of social media sentiment clusters about the China-Taiwan crisis, three peach circles with mostly red dots displayed on a purple gradient background

#National Security