Day: February 28, 2024

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What Brands Get Wrong When They React to Online Attacks

What Brands Get Wrong When They React to Online Attacks

When a crisis hits, should brands respond or wait? Cyabra's CEO Dan Brahmy and Orchestra's CEO Jonathan Rosen tackled that question at the Meltwater Summit. This article breaks down their…

Spotify’s Logo Change – Real Backlash, Inauthentic Amplification

Spotify’s Logo Change – Real Backlash, Inauthentic Amplification

When Spotify changed its logo for its 20th anniversary, the internet reacted fast and hard. Most of it was real. But not all of it.

The Invisible Hand: How Synthetic Social Media Campaigns Are Reshaping Corporate Reality

The Invisible Hand: How Synthetic Social Media Campaigns Are Reshaping Corporate Reality

With nearly 12 years on both sides of influence operations, Cyabra CPO Yossef Daar breaks down how synthetic campaigns move markets and destroy reputations.