Built for PR Agencies
Client Services & Strategy
Provide real-time detection of narrative threats - before advising client action.
Crisis Response
Detect disinformation attacks or fake backlash early and contain it with evidence-based reporting.
Data, Analytics, & Insights
Base campaigns on real audience behavior, not synthetic sentiment and manipulated data.
Reputation Monitoring
Protect high-profile clients from manufactured reputation attacks or impersonation.
Cyabra's Brand & Entertainment Council
Our Brand & Entertainment Council provides brands with strategic guidance on navigating online threats and reputational risks.
Under the leadership of CEO and Co-Founder Dan Brahmy, the Council includes:
- Jonny Bentwood, President of Data & Analytics at Golin
- Mike G, Partner and Music Agent at United Talent Agency
- David Wander, Chief Digital Officer at Roc Nation
- Arthur Stark, former President of Bed Bath & Beyond
The Council combines Cyabraโs AI-driven disinformation detection with real-world industry expertise, strengthening efforts to preserve authenticity in media and entertainment. Read more.
Cyabra Delivers the Insights Others Miss
Narrative Authenticity Analysis
Track the source and authenticity of any trend - whether itโs real or bot-driven / coordinated.
Disinformation Campaign Detection
Identify false narratives gaining traction and trace them back to their origin.
Client Crisis Monitoring
Set alerts for executive mentions, brand spikes, or hostile campaigns across platforms.
Synthetic Media Detection
Spot deepfake videos and AI-generated or altered media that pose reputational risk.
Bot & Sock Puppet Identification
Detect inauthentic actors simulating outrage, praise, or public debate.
Why PR Agencies are Targets - and Gatekeepers
Todayโs comms landscape moves at algorithmic speed. Clients rely on your firm to distinguish a real reputational threat - but coordinated attacks, fake accounts, and AI-generated dis- and misinformation are shaping public perception faster than human monitoring can keep up. The difference between reacting and overreacting could be a thousand bots amplifying a fake backlash.
Common threats include:
- Bot farms hijacking hashtags or manipulating narrative to stir outrage
- Inauthentic backlash micro-targeting clients or executives
- Deepfakes and AI-generated content impacting client leadership credibility
- Coordinated smears ahead of product launches or announcements
Why Cyabra?
Real-Time Alerts
Profile-Level Authenticity
Precision Narrative Mapping
AI-Powered Insights
Cyabra Named Innovation Leader by Frost & Sullivan
"By uncovering fake accounts and tracking disinformation waves, Cyabra empowers organizations to protect their brand reputation and ensure the authenticity of online discourse."
Following independent research, Frost & Sullivan recognized Cyabra with the 2025 North American Technology Innovation Leadership Award.
Our Research
Bot Activity Accelerates the DEI Boycott Against Major Brands
Cyabra's analysis reveals significant inauthentic activity fueling the holiday boycott against Amazon, Target, and Home Depot.
Inside the Online Storm Surrounding the Starbucks Barista Walkout
Cyabra identifies how genuine activism and orchestrated manipulation collided in Starbucksโ digital fallout.
The Manufactured Outrage Around Swatch
Cyabra identified coordinated inauthentic behavior shaping the online narrative following Swatchโs controversial ad campaign.
Built for Secure, Compliant Environments
Real-time Alerts
An early warning system that helps you detect and act on emerging threats
Managed Services
In-depth reports by Cyabraโs analysts, translating data into actionable insights
SaaS Platform
Fast onboarding, plug-and-play access for corporate teams
API Access
Custom integrations with existing financial risk systems
Case Studies
- Following Cracker Barrel’s logo change, Cyabra uncovered a fake campaign attacking the company’s reputation online.
- Alongside a surge in fake profile activity – 21% of the profiles in the conversation were fake – Cracker Barrelโs stock fell, wiping out $100M in market value.
- Fake profilesโ content reached over 4.4 million potential views, significantly amplifying Cracker Barrelโs crisis, eventually resulting in the company reverting back to the old logo.
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- When American Eagle launched a 2025 campaign featuring Sydney Sweeney with the tagline โSydney Sweeney Has Great Jeans,โ it quickly spiraled into a reputation crisis.
- Inauthentic profiles drove a 4,000% spike in harmful sentiment and generated over 77,000 engagements on TikTok alone.
- Fake profiles positioned themselves in high-visibility comment sections to maximize exposure, creating a disproportionate impact on the overall conversation.
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- Following Target’s DEI rollback, Cyabra discovered 27% of the accounts were inauthentic.
- These profiles generated over 1,000 posts – promoting hashtags such as #EconomicBlackout and #TargetFast.
- Fake content reached more than 3 million users, driving a 764% spike in negative sentiment and contributing to Targetโs $12B market value drop.
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Learn how Cyabra can help PR agencies.