Manufactured Virality: How “Everyone Is Talking About This” Became a Product You Can Buy
Cyabra's CPO explains how the clipping economy manufactures the appearance of viral popularity, and what to check before you believe...
Cyabra's CPO explains how the clipping economy manufactures the appearance of viral popularity, and what to check before you believe...
Each month, Cyabra's experts share the articles, reports, and investigations shaping the conversation around misinformation,...
Cyabra analyzed the #PSBlackout boycott surrounding Sony's decision to phase out physical discs. The anger...
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We’re all aware of the presence of fake profiles and bots on social media by now. After all, it seems like every week we hear a new story about them…
Streaming giant Netflix is one of many brands being swept into the tidal wave of election disinformation, suffering huge harm to their online reputation. Learn more about the effect fake…
With social media becoming an integral part of our lives, nearly everyone now has accounts on multiple platforms. As we scroll for hours on end, we’re constantly flooded with countless…
A study done in 2018 by MIT found that false news stories are 70% more likely to be retweeted on X than true stories, and reach their first 1,500 views…
In the 2024 Global Risks Report published by the World Economic Forum, the spread of disinformation and misinformation was identified as one of the most significant global risks the world…
Cyabra’s latest deep dive into #BoycottBurgerKing reveals that nearly 40% of the profiles pushing the negativity are fake! The online boycott was massively amplified by these bots, tarnishing BK’s reputation…
If you’ve ever seen a video of Tom Cruise doing outlandish things on TikTok, or Morgan Freeman narrating a random person’s Instagram story, the odds are it’s a deepfake. This…
Narratives are more than just stories; they are powerful tools that shape public perception and influence behavior. A narrative can be created by anyone – from marketing agencies devising clever…
Cyabra uncovered fake profiles discussing the game Team Fortress 2. Ironically, the movement, which used hashtags #SaveTF2 and #FixTF2 formed because gamers expressed their discontent with the vast amount of…