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Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

FeaturedDecember 31, 2024

2024 Brand Crisis Round-Up – Part 2

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It’s Not About The Flag: Brands Attacked For Rainbow Washing

If you live in any major western city during June, aka Pride Month, you’re probably well accustomed to the mass of rainbow flags flapping in...

Rotem Baruchin

June 29, 2022

Public Sector Protection: GSA Greenlights Cyabra Deployment for U.S. Agencies

Fighting disinformation has become a matter of national interest. Look no further than the COVID-19 pandemic: bad actors are pushing falsehoods online to dissuade people...

Rotem Baruchin

May 20, 2021

Disrupting Disinformation: Cyabra & Lew’Lara\TBWA Announce Social Monitoring Partnership

Brazilian PR agency Lew’Lara\TBWA is known for representing brands that disrupt the creative space.  Like when they launched the new Nissan Versa by covering it...

Rotem Baruchin

April 19, 2021

Social Media Narratives Impact on Moving Markets

Brokerage firms are one of the few broad classes of organizations that have yet to prioritize social media strategies, but a swift change is expected...

Rotem Baruchin

April 2, 2021

#BoycottSephora: A Case Study

How a Brand’s Image can be Destroyed in Seconds On January 29, makeup influencer Amanda Ensing shared a sponsored video featuring Sephora products on Instagram....

Rotem Baruchin

February 8, 2021

Vaccine Disinformation- What Does it Really Mean?

Vaccine Disinformation- What Does it Really Mean? As the world begins to deploy COVID-19 vaccinations, the news is flooded with articles about the threat of...

Rotem Baruchin

January 6, 2021

Fake news spread on social media does real harm to our divided society | Opinion

By Scott Mortman, Senior Advisor at Cyabra When President Trump announced on social media that he had been diagnosed positive for the coronavirus, a huge...

Rotem Baruchin

October 26, 2020