Brand Reputation

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Bots Break the Bank: NY Community Bank Crisis

Among the troubles that New York Community Bank (NYCB) has been facing over the past two weeks, an online storm of fake profiles might look...

Robots representing social media bots gather in front of a bank engulfed in flames, with floating like and hashtag icons illustrating online chatter

Rotem Baruchin

February 14, 2024

Bots Hitch a Ride on Bolt’s PR Crisis

At the end of January, ride-hailing company Bolt faced a PR crisis with a lot of the conversation playing out on X (Twitter). As Bolt...

Hand holding a smartphone displaying a city map with location pins, overlaid with network graphics connecting multiple small autonomous delivery robots against an urban street background

Rotem Baruchin

February 5, 2024

Rip Curl Caught in a Vortex of Fake Profiles

International surf sportswear brand Rip Curl is under attack on social media after featuring a transgender surfer in its latest women’s campaign.  But the massively...

Robots riding surfboards on bright ocean waves, visualizing a swarm of social-media bots affecting the Rip Curl brand

Rotem Baruchin

January 30, 2024

#BoycottWoolworths Enhanced by Fake Profiles

Woolworths Supermarkets, AKA “Woolies”, is Australia's biggest supermarket chain, sometimes referred to as “the Aussie Walmart”. Founded in 1924, Woolworths holds a market share of...

Map of Australia overlaid with #BoycottWoolworths, #BoycottWoolies and #WokeWorth slogans, red location pins marked as Woolworths stores, and angry face and thumbs-down icons showing nationwide boycott sentiment

Rotem Baruchin

January 23, 2024

Phone-y Business: Imposter CEO Risks T-Mobile

Let’s talk about impersonations online, and more importantly, about the connection between impersonations and brand reputation: in the past year, Cyabra has witnessed a steady...

Smartphone displaying the T-Mobile logo surrounded by frowning and nauseated emoji faces and thumbs-down icons, symbolizing customer frustration and impersonation risks

Rotem Baruchin

January 15, 2024

Hashtag Hijacked: Bots Amplify #BoycottZara

#BoycottZara isn’t a classic tale of PR fiasco and crisis management. It may seem like one. But what it is, in fact, is a case...

Fashion model in edgy Zara-style outfit stands in studio beside an illustrated social-media network filled with bot icons, angry emojis, thumbs-down symbols and a tablet reading #BoycottZara, symbolizing an automated online boycott campaign

Rotem Baruchin

December 26, 2023

McWho? Bad Actors Impersonating McDonald’s

McDonald’s is one of the most impersonated brands online.  McDonald’s Impersonations didn’t start in 2023. A 2017’s imposter account fooled not only the entirety of...

McDonald’s restaurant facade on a purple pixelated tech backdrop, surrounded by vulgar fake tweets and angry reaction emojis that illustrate social media impersonators tarnishing the brand

Rotem Baruchin

December 18, 2023

Time of Arrival: Never! The Luggage Scam

In 2023, Facebook is still the most popular social network online, with 3.030 billion monthly active users. its massive user base has always made it...

Traveler facing airport departure boards and piles of abandoned suitcases with price tags while social-media icons float overhead, illustrating luggage sale scams

Rotem Baruchin

December 5, 2023

Misinformation Monthly – November 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for...

Purple-toned illustration of floating document icons above a glowing smartphone, overlaid with the words “Misinformation Monthly” and “Cyabra Reading List”

Rotem Baruchin

November 28, 2023

Protect Your Executives From Social Media Threats

The field of executive protection has always been a challenge for enterprise companies, and is known to grow in tandem with a company’s growth. Threats...

Rotem Baruchin

October 3, 2023

Misinformation Monthly – September 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for...

Rotem Baruchin

September 7, 2023

Companies, Watch Social Media For Event Risks

Any company, especially large corporations, needs to be aware of negative online conversations. This is especially true when these conversations manifest in the physical world...

Crowd of demonstrators with stop and strike signs emerging from a computer screen, representing social media protests and event risk monitoring

Rotem Baruchin

August 31, 2023

CEO? You’ve Got Mail. From Everyone.

The last thing anyone wants is to stumble upon their own personal information posted online. This sentiment is even stronger for individuals who are public...

Stressed office worker at a desk as a skull-marked malicious email pops out of a computer monitor while warning-flagged envelopes swarm in the background

Rotem Baruchin

August 13, 2023

Journalists, Watch Out for Impersonators

Did you hear about the Ticketmaster customer care impersonation? What about the 165 fake profiles impersonating Bank Negara? Other major companies like American Express and...

Confused people reacting to duplicate live journalist profiles emerging from a laptop displaying the Twitter logo, symbolizing social media impersonation

Rotem Baruchin

June 27, 2023

Misinformation Monthly – June 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for...

Rotem Baruchin

June 13, 2023

Hacking as a Service (HaaS) Threatens Online Trading Platforms

Cyabra uncovered 84 profiles promoting hacking services for hire on Twitter, offering to recover lost accounts on digital trading platforms. Those hacking services, advertised in...

Illustration representing hacking-as-a-service attack on an online trading platform, showing a computer screen with malware skull icon, code snippets, warning symbols, and a distressed user

Rotem Baruchin

June 6, 2023

Banks are the Bad Actors’ Next Target

The finance world has been subjected to various fraud and abuse threats on social media. Those threats can cause financial loss, damage to reputation, and...

Robot emerging from a laptop uses social media icons to spread bank-related data, symbolizing bad actors targeting the finance sector online

Rotem Baruchin

May 23, 2023

Misinformation Monthly – May 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for...

Person holding a tablet, surrounded by floating social media icons, chat bubbles and an info symbol on a purple gradient background with the text 'Misinformation Monthly' and 'Cyabra reading list'

Rotem Baruchin

May 9, 2023