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Brand Reputation

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Journalists, Watch Out for Impersonators

Did you hear about the Ticketmaster customer care impersonation? What about the 165 fake profiles impersonating Bank Negara? Other major companies like American Express and...

Rotem Baruchin

June 27, 2023

Misinformation Monthly – June 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for...

Rotem Baruchin

June 13, 2023

Hacking as a Service (HaaS) Threatens Online Trading Platforms

Cyabra uncovered 84 profiles promoting hacking services for hire on Twitter, offering to recover lost accounts on digital trading platforms. Those hacking services, advertised in...

Rotem Baruchin

June 6, 2023

Banks are the Bad Actors’ Next Target

The finance world has been subjected to various fraud and abuse threats on social media. Those threats can cause financial loss, damage to reputation, and...

Rotem Baruchin

May 23, 2023

Misinformation Monthly – May 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for...

Rotem Baruchin

May 9, 2023

The Rumors That Broke the Bank

In March 2023, First Republic Bank started trending, and not in a good way. In the banking sector, reputation is everything. Any financial expert (or...

Rotem Baruchin

April 5, 2023

The Fast, the Furious, and the Frustrated: Toyota’s Insider Threat

Did your company recently commit massive layoffs? You’re not alone. The global economic crisis caused even huge enterprises like Google, Microsoft, and Amazon to resort...

Rotem Baruchin

March 26, 2023

165 Profiles and the Bank Ain’t One: BNI Impersonation 

Bank Negara (BNI) might be “just” the fourth-largest bank in Indonesia, but it has 1,000 branches all over the world, including Tokyo, London, and New...

Rotem Baruchin

March 13, 2023

Misinformation Monthly – March 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for...

Rotem Baruchin

March 1, 2023

Beware the Ticketmaster Imposters

Cyabra’s analysis uncovered fake accounts impersonating Ticketmaster Customer Service pages on Facebook, and luring unsuspecting potential customers into sophisticated phishing attacks. Sports fans, concert lovers,...

Rotem Baruchin

February 23, 2023

Misinformation Monthly – February 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for...

Rotem Baruchin

February 5, 2023

Engagement vs. Exposure: Social Media Misconceptions

What’s the difference between exposure and engagement, and which of them is more important for your brand? In this series, our experts at Cyabra present...

Rotem Baruchin

January 19, 2023

No Brand’s an Island: the Epstein List Scandal

What do Balenciaga, Disney, Tom Hanks, and Hillary Clinton all have in common? In the last month, they were all blamed for being part of...

Rotem Baruchin

January 11, 2023

Are Consumers Sweet on Sweets Makers?

Everyone loves sweet snacks. But how do consumers feel about the companies that make them?  The chocolatey crunch and creamy filling of an Oreo cookie...

Rotem Baruchin

December 29, 2022

Misinformation Monthly – December 2022 

Cyabra’s reading list Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back...

Rotem Baruchin

December 27, 2022

The Devil Wears Balenciaga: Brands vs. Conspiracy Theories

A new campaign by fashion brand Balenciaga was met with backlash, protest, and to top it all off - a massive wave of disinformation and...

Rotem Baruchin

December 14, 2022

Misinformation Monthly – November 2022 

Cyabra’s reading list Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back...

Rotem Baruchin

November 30, 2022

Bots Have Scored the Real Goal at the World Cup

Football (or if you’re American, soccer) is the most popular sport in the world. And its premier competition, the World Cup, dominates conversations across all...

Rotem Baruchin

November 28, 2022