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Brand Reputation

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

FeaturedMarch 6, 2025

Fake Profiles Fueled “Economic Blackout Day”

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Keeping Track Of Your Brand Mentions

The global spread of social media has made it very easy for brands and companies to connect with their customers.  Unfortunately, there are drawbacks to...

Rotem Baruchin

May 27, 2024

Under Siege: Why Fake Social Media Accounts are a Threat to Businesses Today

Fake profiles are accounts used by threat actors in order to anonymously stir up controversy on various topics, damaging the reputation of large entities such...

Rotem Baruchin

May 20, 2024

Bot Networks Amplify Controversial Voices

Cyabra tracked key influencers on X (Twitter) and uncovered that, on average, 25% of their followers were fake. One thing all those influential figures had...

Rotem Baruchin

May 2, 2024

Misinformation Monthly – April 2024

Each month, our experts at Cyabra list some of the interesting articles, items, essays, and stories they’ve read this month. Come back every month for...

Rotem Baruchin

April 30, 2024

Hair Care Brands Tangled Up in Fake News

The “No Shampoo” trend, also known as the “No-Poo Movement”, has caught social media like wildfire. Despite repeated warnings from experts regarding this trend, which...

Rotem Baruchin

April 1, 2024

Tyson Foods Grilled by Bots Amid Boycott

Food giant Tyson is facing a storm of criticism and boycott calls after laying off 1200 employees and allegedly replacing them with a cheaper workforce...

Rotem Baruchin

March 19, 2024

Bots Amplify the Gmail Sunset Hoax

At the end of February, a viral tweet and image of an email from Google claiming that “Gmail will officially be sunsetted” started trending on...

Rotem Baruchin

March 11, 2024

A Bumpy Road: Bots Attack Autonomous Car Waymo

Google’s self-driving car company, Waymo, has recently encountered a series of collision incidents that have raised safety concerns and led to a product recall.  Criticism...

Rotem Baruchin

March 4, 2024

Bots Led Online Discussions About Cellular Outage

On February 22, a cellular outage spread through the US.  Over 70,000 customers were left with no cell services for almost a full day. The...

Rotem Baruchin

February 29, 2024