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Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

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Fake Profiles Pump Up Planet Fitness Boycott

Fake Profiles Pump Up Planet Fitness Boycott

Gym chain Planet Fitness found itself facing boycott calls on X for the gym’s handling of transgender rights issues after an incident in the women’s locker room.  Cyabra uncovered that…

Bots Sweep the Supermarket: #BoycottLoblaws

Bots Sweep the Supermarket: #BoycottLoblaws

  When Bots Jam the Checkout Lines Being the largest food retailer in Canada, with over 2,400 stores across the country, Loblaws is not new to PR crises. However, the…

Brand Disinformation: When Bots Attack

Brand Disinformation: When Bots Attack

Here’s a fact: fake profiles are expanding – not only in volume but in impact. While in the past, creating a fake profile required manual labor, now bot networks can…

Bots Sell Illegal Netflix Logins

Bots Sell Illegal Netflix Logins

Despite Netflix dedicating numerous resources to fighting account theft, Cyabra has identified an army of online bots engaged in an illegal campaign to promote sales of unlicensed Netflix accounts.

1 in 4 Profiles in #BoycottWaitrose Is Fake

1 in 4 Profiles in #BoycottWaitrose Is Fake

British supermarket chain Waitrose, with over 300 stores and £7 billion ($8.8bn) in revenue, is going through a significant brand reputation crisis online.  But how much of it is led…

How to Grow Your Business and Stay Competitive Using Social Media Insights

How to Grow Your Business and Stay Competitive Using Social Media Insights

Social media has allowed everyone on the planet to openly share their thoughts and opinions. Over time, companies have noticed that tracking public sentiment on these platforms is a great…

Why Social Listening is Important For Companies

Why Social Listening is Important For Companies

Social media has revolutionized the way companies connect with their customers, making it easier than ever to get feedback on their products and services in real time. This instant access…

The Power of Influence: Impact of Social Media Personalities on the World

The Power of Influence: Impact of Social Media Personalities on the World

In today’s digital age, social media personalities wield great power in influencing cultural trends. These influencers, using their massive online followings, have become key players in shaping the discussions about…

How to Manage PR Crises in the Age of Social Media

How to Manage PR Crises in the Age of Social Media

The growth of social media has allowed everyone to share their opinions and thoughts with billions of people around the world in a matter of seconds.  This makes brands and…